31 January, 2009 by Categories :
PPC Classroom 2.0

PPC Classroom 2.0 review- module 5

This is now the fifth of 9 reviews of ppc classroom 2.0 and the fifth module is called “How to Design a Landing Page that Will Literally SUCK Your Visitors into Making a Purchase”.

Landing pages are now crucial for pay per click programs and the old way of direct linking to offer pages is becoming more and more dead which is why a good landing page is crucial to your success.
To understand why you need a landing page, I will leave it to amit mehta to explain:

Believe it or not, most new affiliates really don’t understand what a landing page is, which is why their first “landing page” often has a terrible conversion rate.

The Goal of a Landing Page

The purpose of an affiliate landing page is to presell your visitor to click on your affiliate link and make a conversion. A “conversion” in this case can be filling out a form, signing up for a service, making a product purchase, downloading a software program, etc. Depending on the affiliate offer you’re promoting, you are paid a commission when your visitor takes one of these actions.
Your entire landing page should be focused on the ONE goal of persuading your visitor to click through to the merchant site and take action. ANYTHING that distracts the visitor from this ONE goal will hurt your conversion rate.
Here’s how I like to break it down. The two MOST important qualities of a high-converting landing page are:

Relevance: All content on the page MUST be directly relevant and highly focused on the one goal of converting the visitor. What’s more, the more relevant your landing page is to your Google ad and keywords (the visitor typed in) the higher your conversion rate will be.

Clarity: The very second the visitor hits your landing page, it should be immediately clear to that visitor what the page is about. If the visitor has to think, for even a moment, about what your landing page is about, they will hit the back button faster than you can say “pay per
click!” That’s not a joke; I’m being dead serious.

Keep this in mind: Relevancy and clarity are MORE important than having a landing page that looks professional.

Landing page types

In ppc classroom 2.0, you are provided a range of different landing pages styles as one of the ppc classroom 2.0 bonuses which gives you different templates. You are provided all the types of templates that you will need for different pay per click offers such as pay per lead, squeeze, product pages, review style landing pages and straight forward sales pages. All of these landing page templates are excellent quality and I have personally used these in my pay per click programs.
In module 5, amit works through these types of landing pages and looks at examples explaining what works well and most importantly the key things that you need to do to make a successful landing page, e.g. what font size should you use, where to out the key content and what type of images to use – very specific advice which must be used by you.

Landing page copywriting tips

it is very important that you look at your landing page as though it is a true sales page and use copywriting as if it was your own product you are selling, amit works thorugh all the major items that need to be on your landing page and provided 10 key copywriting tips that will really optimise your success.

Thorughout ppc classroom 2.0 module 5, there are a large number of case studies giving you advice and knowledge as to what works best and what you should avoid which really shows the power of this product

Anyway, onto the next module now, ppc classroom 2.0 will be reopening on February 24th so sign on up now for the pre-launch ready for the re-opening.

Click here to download the Membership Site Masterplan free report

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I promote, endorse, or suggest products and/or services for sale. My recommendation is ALWAYS based on my belief that the product will provide excellent and valuable information - Read more