14 February, 2010 by Categories :
Facebook
Ryan Deiss

Learn why Facebook advertising is the new Google Adwords

UPDATED: There is a new Facebook advertising course out right now from Ryan Deiss  Facebook Ad Power which is now taking the Internet by storm as it is such a new idea and according to Ryan very successful with great positive ROI. It was initially only going to be available for a short time but from what I have seen it will be online for a while as it is so popular.

If you want to read a bit more, you can read my initial facebook ad power review or just jump straight to the facebook ads site

I have not bought the course but it has made me think and whilst I have not yet created a new Facebook ad, I have had a look through the facebook ad creation section and what you can do and it is impressive.

Facebook -Create an Ad

Just thing about this, you have the potential of reaching over 400,000,000 active Facebook users and for each ad you create, you can target specific groups of users and can pay either as pay per click (PPC or CPC) or impression (CPM) in your local currency. Think about this, rather than using Google Adwords, you can tailor ads to 400,000,000 potential users and look at the diagram below, you can see the sort of tailoring you can do:
facebook_advertising

In terms of ad specifics, your title can have up to 25 characters, and the ad body can have up to 135 characters. You can add any sort of image which will be resized to fit in a 110px wide by 80px high box.

And now the biggie, you can target your ad based on the following criteria:

  • Location
  • Age
  • Sex
  • Keywords
  • Education
  • Workplace
  • Relationship Status
  • Relationship Interests
  • Languages

Look at this list and depending on what product you sell means you can really direct your ad only to the most relevant people – married or not married(think dating products), students or not students, particular, hobbies and on the story goes.

But remember – Your ad should direct users to the most relevant landing page. When a Facebook user clicks on your ad, they should be taken immediately to a page that is specific to the information or product in your ad.

Reading some of the case studies, I see using Facebook examples of a CTR of 8-12% and of course a positive ROI as you are able to get ultra targeted traffic due to the criteria you are able to target your ad to.

So, to create an ad you need to go to the following url-  http://www.facebook.com/ads/create/

By the way, if you just want the link to the presentation, you can get it here –http://videosalesletters.s3.amazonaws.com/fb-salesvideo%20-%201.flv

  • Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.

  • Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.

  • Hi Cameron,
    Interesting comment that adwords is cheaper than friendster or facebook – this is against what Ryan is saying however I guess at the end of the day it depends on what keyword you are advertising on and how your overall quality score is.
    Is that based on your experience that Adwords ROI is better than facebook as I can certainly see the logic that it would be the other way when you can get ultra targeted traffic. again this time depends on keyword and of course the niche that you are in

    Thanks
    Gavin

  • Gavin

    Hi Cameron,
    Interesting comment that adwords is cheaper than friendster or facebook – this is against what Ryan is saying however I guess at the end of the day it depends on what keyword you are advertising on and how your overall quality score is.
    Is that based on your experience that Adwords ROI is better than facebook as I can certainly see the logic that it would be the other way when you can get ultra targeted traffic. again this time depends on keyword and of course the niche that you are in

    Thanks
    Gavin

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