StomperMobile – How to market to mobile devices

There is nothing like a new product that is NEW and EXCITING and StomperMobile from the StomperNet team looks like just that. We all know that mobile devices such as the Apple iPhone, smart phones such as the Nokia E71 which I currently use are going to be the way of the future with the iPhone at the forefront of this technology so being marketers amongst us – we MUST know how to market to mobile devices – i.e. mobile marketing

Dan Hollings a StomperNet faculty member is the brains behind this and if you check out his website, you will see what I mean – I have to admit I have never seen SMS marketing tips being sent out before but this shows you he is there NOW.

StomperMobile – Lesson 1

On entering the StomperMobile launch page and entering the usual email address(just skip by Brad Fallon!) you will get to Lesson 1 and 9 minutes of info from Dan but the real nifty thing is the follow up marketing by social media via MSN and text messaging – will it be a bit overwhelming – let’s see

In the sign up you are presented with this as part of the screen:

Just fill in your details(whatever country you are in its OK – I did this from Australia and it worked fine) as you get immediate follow ups and mobile coupons (P.S. Its a discount off StomperMobile when it is released!).

More About StomperMobile?

On March 15th StomperMobile will be launched which will be a 12-week intensive program learning how to market to prospects and customers via their mobile devices.

The three key areas in the course are:

1. Marketing using Mobile Devices (text message/mobile message)
2. Location-Based Social Media (ground-breaking)
3. Mobile Bar Codes for Traffic (ground-breaking)

with this being made up of ten different sessions and quoting from StomperNet, these sessions are as follows:

SESSION 1: THE FOUNDATION

The 2010 Mobile Marketing Mandate

Why Mobile Marketing is Radically Different from Marketing?

Tapping the Mobile Audience Now

PLAN OF ACTION: Build a Mobile Website and Transition Page

SESSION 2: THE SIX STEP MOBILE MARKETING CAMPAIGN STRATEGY

Avoiding the Biggest Mistake Marketers make on Mobile

Mobile Marketing Best Practices

The Mobile Campaign Launch

PLAN OF ACTION: Complete the “Who Wants What Mobile Campaign Worksheet.”

SESSION 3: TEXT MESSAGE STRATEGIES

How to Use Text Messaging as a Marketing Tool

The FOUR SECRETS to Text Messaging Success

Insiders Tour of StomperQast (SMS System)

PLAN OF ACTION: Set-up Your StomperQast Text Messaging System

SESSION 4: MOBILE MESSAGE STRATEGIES

How to Tap Mobile Twitter Marketing Opportunities

How to Tap Mobile Facebook Marketing Opportunities

PLAN OF ACTION: Implement a Twitter and/or Facebook Mobile Strategy.

SESSION 5: THE MOBILE CAMPAIGN LAUNCH

BANG-FOR-YOUR-BUCK STRATEGIES

How-To Embed Mobile Within Your Total Marketing Canvas

PLAN OF ACTION: Integrate Mobile into at least one existing marketing strategy.

SESSION 6: LOCATION-BASED SOCIAL MEDIA

The Coming Social Media Behemoth for 2010

Maximizing the SEO Advantage

PLAN OF ACTION: Open Accounts and Establish Your Business

SESSION 7: DRIVING TRAFFIC WITH MOBILE BAR CODES

Turning the Physical World into Mobile Hyperlinks

QR Codes / 2-D Bar Codes / EZ Codes

PLAN OF ACTION: Install Mobile Scanning Software / Create a 2-D Bar Code

SESSION 8: ANALYTICS: TRACKING & TWEAKING YOUR TRAJECTORY

What and How to Track, What to Tweak

Mobile Web Analytics

PLAN OF ACTION: Implement a Tracking/Tweaking Strategy

SESSION 9: MOBILE SEARCH & SEO STRATEGIES

How is Mobile Search Different than Web Search?

Easy SEO Strategies for Mobile

Mobile Advertising & Direct Response

PLAN OF ACTION: Set-up or improve your Mobile List Building Strategy

SESSION 10: ADVANCED MOBILE WEB SITE & ECOMMERCE SECRETS

Advanced Site and E-Commerce Secrets

iPhone and Android apps

Kindle Kash

PLAN OF ACTION: Select an area of interest from this weeks’ session and implement it.