This is an interesting case study from the StomperMobile guys showing the power of Internet marketing using text messaging to generate buzz and therefore new customers.
http://stompermobile.s3.amazonaws.com/Trumpia%20Attic%20Case%20Study-1.pdf
In this case study The Attic – as streetwear chain in California used StomperQast the technology behind StomperMobile to create buzz around a 4th July sale.
This particular case study showed the effectiveness of mobile marketing over traditional email marketing as it is different – a 20% sales / conversion rate is pretty impressive with 232/1200 prospects on their mobile list turning up at the store
Now where StomperMobile comes in is that they will give you the technology to do this and the marketing ideas, templates and actual examples in how to use this technology. which will bring you to the leading edge of mobile marketing.