22 March, 2010 by Categories :
Facebook
Ryan Deiss

Facebook Advertising vs Google Adwords – Latest Statistics

The war between Facebook Advertising and Google Adwords is going to pick up according to an interesting statistic from a newspaper article I have just read today.

Facebook targets $2bn as it overtakes Google

What is happening is that global advertisers such as Unilever, Coca-Cola and Procter & Gamble are already moving away from building expensive microsites towards constructing Facebook pages for their brands and accoridng to Ciaran Norris from Mindshare

Some of the biggest direct digital advertisers are shifting budgets from Google to Facebook

This is shown in that last week Facebook overtook Google for the first time as the most visited website in the US, according to research firm Hitwise, which clocked Facebook at 7.07 per cent of all web traffic, just ahead of Google’s 7.03 per cent

What this shows to me is that learning about Facebook advertising is going to become more and more important and tools such as what Ryan Deiss is teaching about Facebook – Facebook Ad Power is going to be huge. I covered this product back in mind February in my initial review and then the follow up detail about the facebook ad creation process

If you want to learn more about how to succeed in facebook advertising, I suggest it is time to investigate this further whilst this product is still on the market

Check out Facebook Ad Power today and see what you think

  • ryan deiss

    I think This is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith.ryan deiss

  • dean jackson

    Here’s a tip, especially for local businesses – it’s called day parting. As in, you schedule your ads only to appear during business hours of the day. If you follow customer trends in clicks and conversions by the hour of the day, you’ll notice the peak hours. You can bully out your competitors on bids by focusing on certain times of the day. Make sure you are constantly optimizing based on these trends. You don’t want to miss your customers, but if you’re on a tighter budget, just wait for ‘the right moment’ of the day and bust out the cannons to hit your prospects when they want you most. I have it all managed for me, so no sweat. Simon can set you up to get managed if you’re interested, just call him at 302-401-4478.

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