Split testing analysis for Ryan Deiss Video Sales Letter Formula

It has been really interesting watching the split testing of the launch of the new product by Ryan Deiss Video Sales Letter Formula.

All this testing is occurring before he has announced this new product to his affiliates, obviously checking all the possible combinations and working out the highest converting offer. What I mean is as follows:

Over the past week, I have received multiple emails with:

1. Different web addresses
2. Different email content
3. Different email headings

and that’s what I call proper split-testing.

Different web addresses

The emails I have received have been directing me to the following web addresses:

• http://www.drivingtraffic.com/3x-video
• http://www.uglyvideosalesletters.com
• http://www.howtotripleyoursales.com/
• http://www.deathofthesalesletter.com/

Now to me the interesting thing ignoring the first example as this is a link off his blog is the emotion in the domain name – “ugly”, “death” – very interesting use with the end result after clicking on these websites going to a completely normal domain name which sounds like a product and is

• http://www.videosalesletterformula.com/

*** You can see another example where Ryan is using this technique is with Facebook Ad Power

Note the use of the almost patented Ryan Deiss “Add To Cart” orange button which I first covered back in this blog post back in June 2009! http://www.productlaunchvault.com/195/do-you-know-what-is-the-best-buy-now-button-to-use/

Different Email Subjects

Again following up on the domain names, there is again a lot of emotion in the email subjects- see what I mean

• I Gotta “Banish’ This Video
• How to SELL with PPT Video
• The World’s UGLIEST Video
• The DEATH of the Salesletter? [VIDEO]
• One Trick TRIPLED my Sales Instantly
• 3X your sales (no additional traffic needed)

Check out though what is in common with all of these except two – a CAPITAL word appearing. Correct me if I am wrong, but I get the feeling Ryan knows something about conversion rates using this.

I recommend you try this out too

Different email content

Obviously I am not going to copy all the different emails into this post as it will start to get a bit ridiculous but some points I have noticed:

1. All have THREE links to the website in the email and no obvious click tracking i.e. you can see the domain name
2. All have one or more P.S.s
3. No more personalization – they begin with Hey or Hi

Video Sales Letter Formula – Next Steps

In the next 48 hours or so, I expect maybe some more testing before the site is taken down leading into the pre-launch and then launch of the product. In the meantime, here is the link to the video sales letter formula video just in case it gets taken down – http://videosalesletters.s3.amazonaws.com/vidsalesletter-salesvid-v2.flv

Anyway, hope you found this interesting, I will follow up in the next couple of days, my analysis of the actual video sales letter formula and the ryan deiss launch video sales page

Enjoy!
Gavin