17 April, 2010 by Categories :
Local Marketing
Mike Koenigs

Why Yellow Pages Advertising is Dead! – [Free Report]

I am following up on my Main Street Marketing Machines video 1 review the other day and wanted to share something with you about Yellow Pages Advertising which I use with my local marketing offline clients.

This information is an absolute goldmine and really shows WHY products like Main Street Marketing Machines are ABSOLUTELY the way to go in 2010.

The Advertising Industry Is Changing

Looking back over the past three years and before if you ask yourself how did people find main street or local businesses what would your answer
be?

The answer to most people is the Yellow Pages Directory.

Do you agree?

Now, think about what you did the last time you looked for someone yourself in one of these trades?

Did you get the directory out of the cupboard and pick up the Yellow Pages yourself or did you open your computer, start up the Internet do a search for e.g. “painter X” where X is your local area/zip/town/suburb.

Looking at consumers and how they go about purchasing goods and services:

Over 60% of all consumers turn now to the Internet first to research a business or purchase goods.

Then

Over 82% follow-up their online research with a phone call or visit.

Quite eye opening isn’t it? which is why all the Internet marketing gurus are jumping on the bandwagon such as Kevin Wilke and Mike Koenigs now that they know how good this actually is.

Yellow Pages Free Report

The information I explain above is in my free report “Why Yellow Pages Advertising Is Dead!” which you can access here:

http://www.ProductLaunchVault.com/WhyYellowPagesAdvertisingIsDead.pdf

I hope that you find it useful and that this will help you in your main street marketing business yourself.

Thanks
Gavin

P.S. In the report, I mention my Main Street Marketing Machines bonus if you are SERIOUSLY interested in starting targeting local businesses in your town

  • rickbraddy

    Yeah, I agree. Yellow Pages are all but dead. Maybe less than 10% of people (those who aren't computer literate) still use them.

  • IrisJohnson

    Cannot download the report on Yellow Pages Advertising Is Dead. File isn't there.

  • Pingback: Directory of dead communications channels « Advertising Agencies Directory()

  • businessowner8480

    i have two businesses and both receive more calls from the yellow pages than any other advertising method….i track everything and i know not only the calls, but which calls turn into customers – and even how much each individual customer is worth. i would love to fire my yellow page rep, but i can’t argue with the success. i would tell all other small business owners to ask for any tracking data they have for their industry and to do their due diligence. my ads are in the third and fourth positions in their headings and i would do bigger ads if i were interested in hiring more people.

    the yellow pages are no where near dead as far as i am concerned…i was hoping you would have compelling data that would help me reduce my spend. oh well

  • Do you have an optimised direct response style website for your business? Interested to know if that isn’t as good as yellow pages

  • John T

     Since when is 30% of the buying market “dead”? What you don’t mention is that the largest Yellow Page users are the Baby Boomers, who also happen to have the most disposable income. They’ve become known as the “sandwich generation” because they are sandwiched between children entering adulthood and aging parents, both of which they are contributing to financially.

    Perhaps you should read the 2010 Yellow Page Usage Study by CRM Associates before you make such wild claims.

  • I appreciate what you say and some markets are very much still YP friendly but I am very truly in the camp  that local businesses can get better value for money using the Internet rather than YP and statistics and most people I survey say there is a big increase to using the Internet to search for businesses
    Have a listen to this and let me know your thoughts http://smallbusinessbigmarketing.com/yellow-pages-interview/

  • YELLOW PAGES ARE DEAD I am glad they are, no more wasted money with their crooked business, I advise anyone that if they are smart stay far away from these crooks, All they want is your money, and you will never recover what you spend with them.

  • Even the older generation have computers now. Notice how the book has shrunk, because if it worked more companies would advertise. Their statistics are all lies! They are on a respirator till they suck as many businesses money before they discontinue their book.

  • ryan deiss internet marketer

    It’s too easy and simple to say the Yellow Pages are dead. Sure, they’re
    not eating well, losing weight and might need a respirator soon. But I
    wouldn’t start shoveling dirt just yet. ryan deiss internet marketer

  • Pingback: Why Yellow Pages Advertising is Dead! – [Free Report] | Pressroom PR()

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