This report is written in the same way as the Rich Schefren reports and is his “Final Chapter”  starting with Gurus Dream in September 2008 and Newbies Nightmare in June 2009.

In both cases the result of the report was Alex’s own coaching program – Marketing with Alex which surprise surprise is exactly what we are building up to in this pre-launch. But what has surprised me with Gurus Nightmare is that this report has actually MADE ME THINK.

What is Gurus Nightmare?

Gurus Nightmare is all about marketing and how important this is for your business.
We are at a point in time where social media is enabling any “little guys” in marketing move up quicker than ever and so called “big guys” have to now watch out as you can get instant feedback on anything through twitter, Facebook, YouTube and so-on.

Think about some of the last big launches and what has happened. I can think of two where feedback was not positive and this will certainly stop me from following them in the same way – namely Arbitrage Conspiracy and Google Cash Detective 2 – HOWEVER if you look at something like The Video Boss, I have heard nothing but praise – makes you think right?

No-one can  afford to slip up and not offer VALUE anymore

Be transparent in your marketing and JUST BE YOU

Key Takeaways from the PDF

• In order to make money online, you need to become a marketer first. Stop being a prospect and become a marketer
• An idiot with a plan will beat a genius without a plan
• People will write about you if you give out value by providing content for FREE
• If you follow a proven formula and learn it then you can make money every single night
• Websites don’t make money it is the business behind them that does
• It’s all based around building a list
• You need to be hands on learning how to automate a business, then you can focus on marketing it
• Learn at a smaller level before trying to play with the big guys – you will not be able to compete with Eben Pagan, Jeff Walker and Frank Kern if you are just starting out!
• The best selling products are the best marketed products
• Building a list doesn’t make you money, but having a list and running marketing campaigns to it, makes you tons of money

And finally:

Look at the Internet Marketers out there and do things differently by:

1. Start to study their stuff
2. Look at how they sell to you, not what they sell to you
3. Start to model it
4. Look at their squeeze pages
5. What products do they offer for free
6. What do they try to sell you once you sign up for a free offer
7. What are their email campaigns like, to keep trying to get you to move from prospect to customer?
8. Rip off their model and start to use it yourself

I recommend getting on the email list in order to get the follow up stuff too – Download Gurus Nightmare and start to study him just as he says

What is next in the Pre-Launch?

On the 5th April, Alex will be holding a webinar – Easy Cash Webinar with go-live happening on the 6th April