Frank Kern

From my earlier core influence post, I hope that you took my advice and watched the 2 hour video from Frank Kern and can see how changing this can be for you. I am now focusing on the follow up Core Influence 2 a 30 minute follow up.

Review

The whole core influence 2 video is Frank showing you his wealth and getting you to believe that this is attainable for ANYONE if you have FOCUSED ACTION and when he explains this all to you, you can see how it is achievable.

What frank is trying to do is get you to focus on what YOU want in your life – dream house, quarterly vacation, Ferrari?,FUN! and much much more in otherwords to really live the lifestyle of the rich and famous.

For each item that you want, work out how much this will cost monthly to have this life and then break this down into a daily figure
Have a look at the below image as an example to see what I mean and here is my Core Influence 2 Calculator which you can download yourself – you do need Microsoft Excel to use it

Click to Enlarge

How To Get This Lifestyle

As you will see from reading my launch report which you can get by signing up to my newsletter (Top Right), Frank says the following things:

1. You need to SELL stuff.
   Sure you can be an affiliate, do CPA but the real way is to have your own products
2. Frank’s firm belief is that you have to OWN your own assets rather than selling other stuff
3. It is hard selling cheap products
4. Find something of extremely high value that you can sell at premium price
5. Create an information product that can sell for $997

Now, when you see what frank says here, your daily target does not seem so far fetched anymore does it?

How many sales do we need to make  to get- $1,663.43 = 1.6684 copies so if we can do this every day, we have the lifestyle we want

Now, if your website converts at 1% you will need couple of hundred visitors a day to make this happen, however, we want to create a long term business and not just a one off promotion so the way to do this is with a list (hence where Frank is going with his whole List Building course he is in pre-launch for)

If you are giving value to your market place, people are going to come and will check your stuff out which makes 200 hundred visitors a day peanuts and this will then give you your dream family oceanfront home.

Get the right mindset, deliver immense value to your list subscribers who pay attention to what you say and you will truly create a fortune. Remember, your greatest asset is a good group of subscribers

Hope you enjoyed this core influence 2 review, feel free to drop me a comment with your thoughts and whether you find the calculator useful

If there is one video I recommend you watch it is Core Influence from Frank Kern which has just been released for free to all Frank’s subscribers as part of a new launch which will be big as always. They talk about moving the freeline and this is moving it – Why? well the only way to get it before is as part of Mass Control or a special bonus for other people’s products e.g. Traffic Secrets or buying it like I did

I bought this just before Christmas 2009 as part of Frank’s holiday launch and even though I had heard a bit about it before hand, quite simply I was blown away by what he was saying and to think he was unsure about even giving this content as part of the seminar it was recorded at.

I won’t dwell on the content other than to say the first 20 mins is pretty average (basically just showing the less than six degrees of separation between everybody – IT IS TRUE!) but the rest is absolute GOLD CONTENT.

Let me explain the key points of core influence (please let me know if you agree with me):

1. Do something that you enjoy and what your customers will enjoy
   Do not do something that you don’t feel comfortable with – how to check that well could you be friends with your customers?
2. Be open honest and congruent with yourself – Note: Frank uses congruency and congruent a lot! What are your core influences?
3. And the big exercise below – which you must do as this is very powerful

Write down your average day from start to finish

• This is your thoughts, your actions – e.g. what you have for breakfast, who is with you, what next – where do you work and so on
• The idea behind this is to get YOU focussed on where you need to get to to have this perfect day and what your REAL motivation is

The video is 2 hours long and is great and is free – download core influence now

As part of the new mass control 2.0 relaunch when you sign up during the pre-launch, you get a copy of one of frank kerns mass control monthly newsletters.

When you read through this, it is pretty detailed stuff and this edition refers to a classic example where an offline business – in this case about Tony Robbins does not understand how internet marketing can leverage the internet to improve their business. It is all about:

The Gospel Truth According To The Holy Laws Of Marketing:
1. The First Sale Is The Hardest One To Make.
2. Most Of Your Profits Are In The Back-End.

You need to have a systematic online plan for strategically selling more stuff to the people who already bought something and in this case it is using direct mail.

Frank goes into how he now uses direct mail to existing customers and provides some very impressive stats where he tested a sales letter (attached in the newsletter so you can see the full content) to customers of mike filsaime, jeff walker and frank himself suffice to say, conversion rates of 19.94% for mike filsaime, 13.59% for shawn casey all generating between $2,830 – $27,030 extra profit per month.

Frank’s direct mail system is as follows:

Step One: The Set Up – You have to have a reason for contacting these people
Step Two: Make An irresistible Offer
Step 3: A Reason To Order NOW
Step 4: Give Them Very Clear Ordering Instructions

All the details are in the newsletter available when you sign up so I won’t spoil Frank’s thunder

The next part of the newsletter is all about the triangle of trust which I referred to in the previous blog post – http://www.productlaunchvault.com/198/mass-control-sneak-attack-triangle-of-trust-video/