When you read through this, it is pretty detailed stuff and this edition refers to a classic example where an offline business – in this case about Tony Robbins does not understand how internet marketing can leverage the internet to improve their business. It is all about:

The Gospel Truth According To The Holy Laws Of Marketing:
1. The First Sale Is The Hardest One To Make.
2. Most Of Your Profits Are In The Back-End.

You need to have a systematic online plan for strategically selling more stuff to the people who already bought something and in this case it is using direct mail.

Frank goes into how he now uses direct mail to existing customers and provides some very impressive stats where he tested a sales letter (attached in the newsletter so you can see the full content) to customers of mike filsaime, jeff walker and frank himself suffice to say, conversion rates of 19.94% for mike filsaime, 13.59% for shawn casey all generating between $2,830 – $27,030 extra profit per month.

Frank’s direct mail system is as follows:

Step One: The Set Up – You have to have a reason for contacting these people
Step Two: Make An irresistible Offer
Step 3: A Reason To Order NOW
Step 4: Give Them Very Clear Ordering Instructions

All the details are in the newsletter available when you sign up so I won’t spoil Frank’s thunder

The next part of the newsletter is all about the triangle of trust which I referred to in the previous blog post – http://www.productlaunchvault.com/198/mass-control-sneak-attack-triangle-of-trust-video/

mass control 2.0 is being relaunched on June 12th and this is what you will get below plus a special series of videos that were added since the launch in february which are all about list getting:

Anyway, the first email and pre-launch info you get is available here:

http://masscontrolsite.com/sneakattack.php

and if you just want the video direct, you can get it below:

http://andrewgangsta.s3.amazonaws.com/mc-june-09-launch/sneakattack.flv

Quoting from jeff walker:

“The first third of it is full of really silly shenanigans. You can skip through it (unless you just enjoy watching Frank being silly.) But about halfway through Frank starts diagramming his “triangle of trust”… and this is a great strategy on how to sell more stuff via email”

Jeff is so right with this – check out from 6 min 25 seconds when he starts to get into the triangle of trust which Franks says

“works better than anything I have ever really done before when selling to a list by email”.

Once you sign up for the usual free report which is in fact one of the mass control monthly newsletters – more to follow on this one.

“If you want to create wealth, you need to create desire and trust”

The information is available from http://www.masscontrolsite.com/desire.php note the word desire – very powerful marketing there to get you excited.

I also like to see how Frank is now doing the mass control squeeze page – only the email address is required and note the use of the massize red arrow with the circle around the send button – very focussed call to action so please jump on board with this new style and test it out yourself on your squeeze pages. I see this is very similar to Jeff Walkers product launch formula squeeze page, still showing the video with a lot of content but with these new changes made. Knowing Frank this squeeze page obviously has a better CTR.

Of course I enter my email address and its time to enter the mass control members section ….

Please let me know what you think of the new desire video and the new squeeze page. Does it work for you?

All current customers will get the new upgraded version free so don’t worry. All new customers will get mass control which now includes a new module called “crowd control” – sounds interesting.

Mass control live or whatever it will be called will happen in april 2009 in which all mass control owners can attend. Location to be announced.