PPC Classroom 2.0

PPC Classroom 2.0 review – module 6

This is now the sixth of 9 reviews of ppc classroom 2.0 and the sixth module is called “Deciphering the Elusive Google Quality Score”.

Google quality score

The google quality score is probably the most misunderstood part of google adwords and is the reason most affiliates give up on Google due to the impact quality score can have on your adwords campiagns.

The quality score was introduced by google to make sure that when a user clicks on paid ads, i.e. the ads on the top and right hand side of the search engine that they go to a page that shows relevant pages and products. The message from ami is that if you don’t get this right, forget adwords right now.

In pcc classroom 2.0 module 6, amit goes into a lot of detail and best practices focusing on a detailed breakdown of the four critical factors that make up the google quality score and in particular, the information that amit has worked out over the years which help your quality score. Reviewing amit’s tips and tricks, you can see that amit has been doing this for a long time and some of his ideas are now being incorporated into other products such as Get Money From Google which also deals with landing pages.

Explaining this in more detail, the reason the quality score is so important is explained by amit mehta below:

Quality score is the difference between a campaign with a poor quality score and a great quality score is often the difference between a campaign that’s losing money versus one that’s making money.
A poor quality score will force you to pay more per click, cutting directly into your ROI; that is, if you’re profitable at all.
What’s worse is that your minimum bids will be MUCH higher as well! High minimum bids will disable a lot of your keywords and reduce the amount of traffic you can buy.
If you have a “low quality” landing page in Google’s eyes, then your minimum bids will go up to $5-$10 and you will get ZERO traffic. On the other hand, if you have a great landing page quality score, then you can expect to get discounted clicks and have 90% or more of your keywords active and getting traffic.

Competitive Advantage

Having a great quality score (compared to your competition) gives you a HUGE competitive advantage. You’re not just paying LESS per click for the same keywords; you’re getting a lot more traffic since you’re also showing up for keywords your competitors are not.
Here are the three areas you need to focus on in order to get the best possible quality score:
1. Properly setting up your campaign (as I discussed in Module 4)
2. Split testing your ads for high CTR
3. Building an affiliate site that will get a good landing page QS

For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from what is now February 9th. You will be given lots of additional content on pay per click in this launch so be ready.

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PPC Classroom 2.0 review- module 5

This is now the fifth of 9 reviews of ppc classroom 2.0 and the fifth module is called “How to Design a Landing Page that Will Literally SUCK Your Visitors into Making a Purchase”.

Landing pages are now crucial for pay per click programs and the old way of direct linking to offer pages is becoming more and more dead which is why a good landing page is crucial to your success.
To understand why you need a landing page, I will leave it to amit mehta to explain:

Believe it or not, most new affiliates really don’t understand what a landing page is, which is why their first “landing page” often has a terrible conversion rate.

The Goal of a Landing Page

The purpose of an affiliate landing page is to presell your visitor to click on your affiliate link and make a conversion. A “conversion” in this case can be filling out a form, signing up for a service, making a product purchase, downloading a software program, etc. Depending on the affiliate offer you’re promoting, you are paid a commission when your visitor takes one of these actions.
Your entire landing page should be focused on the ONE goal of persuading your visitor to click through to the merchant site and take action. ANYTHING that distracts the visitor from this ONE goal will hurt your conversion rate.
Here’s how I like to break it down. The two MOST important qualities of a high-converting landing page are:

Relevance: All content on the page MUST be directly relevant and highly focused on the one goal of converting the visitor. What’s more, the more relevant your landing page is to your Google ad and keywords (the visitor typed in) the higher your conversion rate will be.

Clarity: The very second the visitor hits your landing page, it should be immediately clear to that visitor what the page is about. If the visitor has to think, for even a moment, about what your landing page is about, they will hit the back button faster than you can say “pay per
click!” That’s not a joke; I’m being dead serious.

Keep this in mind: Relevancy and clarity are MORE important than having a landing page that looks professional.

Landing page types

In ppc classroom 2.0, you are provided a range of different landing pages styles as one of the ppc classroom 2.0 bonuses which gives you different templates. You are provided all the types of templates that you will need for different pay per click offers such as pay per lead, squeeze, product pages, review style landing pages and straight forward sales pages. All of these landing page templates are excellent quality and I have personally used these in my pay per click programs.
In module 5, amit works through these types of landing pages and looks at examples explaining what works well and most importantly the key things that you need to do to make a successful landing page, e.g. what font size should you use, where to out the key content and what type of images to use – very specific advice which must be used by you.

Landing page copywriting tips

it is very important that you look at your landing page as though it is a true sales page and use copywriting as if it was your own product you are selling, amit works thorugh all the major items that need to be on your landing page and provided 10 key copywriting tips that will really optimise your success.

Thorughout ppc classroom 2.0 module 5, there are a large number of case studies giving you advice and knowledge as to what works best and what you should avoid which really shows the power of this product

Anyway, onto the next module now, ppc classroom 2.0 will be reopening on February 24th so sign on up now for the pre-launch ready for the re-opening.

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PPC Classroom 2.0 – module 4 review – part 2

Continuing on with this review of ppc classroom 2.0 module 4, this module goes into the detailed steps to set-up your campaign.

How to upload Your adwords campaign

This is an invaluable section showing you the tools to build your campaign. Amit works through examples using a step-by-step approach using excel and including video tutorials to show you exactly what you need to do for an example being muscle building. It is very good and Amit provides you with an invaluable add on for excel to assist with the process – this is a key utility and the manipulation that you do with this utility provides a feed for the program to upload your adwords campaign into adwords rather than keying everything in manually.

If you want to be successful with pay per click then the tool that Amit promotes which is a freely available tool actually is mandatory – the step-by-step approach for using this tool is excellent and really shows you exactly what you need to do to get your campaign uploaded and ready to activate. This tool really saves you lots of time as what ppc classroom 2.0 really focuses on is the one keyword per adgroup and you couldn’t do this without using a tool and excel.

Setting the price and how much to spend

OK, you have successfully uploaded your adwords campaign and want to start to promote your offer. Well, now you have to decide how much to spend per click and how do you know if you are going to be successful or not.
Amit gives you here a very good model to work out what you should pay per click, focusing on your conversion and working out how you are going to promote it. This is very helpful and again helps you save money on adwords but even more importantly a method on how to know if you have been successful or not – in otherwords how to track whether your spend is worth it or not.

All in all, module 4 is a very important module and the stepped approach to set-up your adwords campaign and all your pay per click data is critical to be successful.

For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from February 1st. You will be given lots of additional content on pay per click in this launch so be ready.

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