PPC Classroom 2.0

PPC Classroom 2.0 – module 4 review – part 1

This is now the fourth of 9 reviews of ppc classroom 2.0 and fourth module is called “How to Set Up Your AdWords Campaign Properly“.

This is where the meat of ppc classroom 2.0 begins and I like it. It is an extensive module covering all the steps on how to set-up your adwords campaign. I have split this post into two as there is a lot of material to cover.

Filtering keywords and negative keywords

Module 4 starts off discussing filtering your keywords and negative keywords which eliminates a lot of wasted adwords spend and helps your click through rate which in turn helps your quality. Negative keywords is critical and you should spend as much time on this as your main keyword list.

Segmenting keywords

The module then moves onto segmenting your keyword list which helps you with your upcoming creation of your ad groups. What I like about this is really how important going broad rather than deep is first. you are given advice in how to do your segmentation with examples and the use of one particular tool to do the segmentation

Structuring your adwords campaign

This is the key to successful pay per click and is where you set-up your campaigns with the whole method aiming to be one keyword per one ad group per segment. The reason is as follows:

The key to success with PPC is to be as granular and as relevant as possible. The more tightly you can target your keywords to your ad and landing page the better.
Here’s how being super relevant and granular with your AdWords campaign will benefit you:
Your CTR will be higher. Going back to the Inhabitliving.com example, if someone types in “modern feather pillows” and sees an ad about “modern feather pillows,” then they’re more likely to click on it then a generic ad about bedroom accessories.
Your conversion rate will be higher. Think about it. If you’re searching for “modern pillows,” you see an ad for “modern pillows,” and you’re then taken to a page about “modern pillows,” will you be more likely to buy than if you were just taken to the home page of inhabitliving.com from a completely generic ad that didn’t even mention modern pillows??
Your Quality Score will be higher. If your ad is tightly related to your keywords (keyword in the headline), and your landing page theme is related to your keywords, then you’ll get an excellent Google Quality Score right off the bat.

Now you may be thinking: “Amit, this sounds great. BUT it also sounds like an impossible amount of work to setup one keyword per ad group and two unique ads per ad group. What gives?”
That’s a great point; if you did this manually through the AdWords GUI, then it would take you a good few weeks to set up even a modest campaign.

However, later I’m going to show you an automated way in which you can set up a highly targeted, one-keyword-per-ad-group campaign in a matter of 20-30 minutes, whether your campaign has 200 keywords or 20,000 keywords…

Google Adwords Ad Creation

Continuing this module you go into detail about writing ads and learning the key tips to writing successful ads – what phrases to use, what you should not do and some very good examples of effective ads. In fact one of the bonuses you get is 101 successful ads which is excellent to give you ideas.
Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from February 1st.

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PPC Classroom 2.0 – module 3 review

This is now the third of 9 reviews of ppc classroom 2.0 and this third module is called “Direct Linking vs. Landing Pages”.

This is a very short chapter and addresses the pros and cons of direct linking versus landing pages predominantly and there really is no option – to be successful, you need to use landing pages however there is still a case for direct linking as is explained in the course.

But where are landing pages going, this excerpt shows exactly where and is covered in a lot of detail:

From the direction I see this industry headed, I believe building valueadded affiliate sites, and not just one-page landing pages or direct linking, is the KEY to sustained profitability. Why? PPC search engines, especially Google, are moving increasingly towards a convergence between paid search (PPC) and natural search.

This means that if you want to rank well and have a good quality score on the PPC side of the equation, you need to have a site that will also do well on the free search engine side of the equation.
What does that mean? In so many words, you need a niche authority site that has substantial
compelling content that will bring people back to the site over and over and will want to link to it. “But Amit, it will take years to build something like that!” Well, you better get started then! Your first step is to find a profitable niche in which you’re making at
least $500-$1,000 per day in profit through PPC, for a quality product or service that will be around for a long time.

Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from Febuary 1st.

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PPC Classroom 2.0 – module 2 review

This is now the second of 9 reviews of ppc classroom 2.0 and this second module is called “Keyword reseach – building a killer profit pulling keyword list”.

Straight from the beginning, there is an important concept to grasp regarding keyword research which is the number one reason most people fail with adwords and that is deep keyword lists vs broad keyword lists. This is explained below in an excerpt from ppc classroom module 2.0:

To illustrate this critical mistake, let me walk you through a simple example.
Back when I was a newbie I decided to promote a spyware remover offer from ClickBank. I cracked open my Wordtracker.com account and typed “spyware” in the search box.
I downloaded a total of around 500 keywords, which I believed would get the most traffic based on Wordtracker’s search volume estimates.Now, I thought to myself: “Okay, I’m going to create a super-targeted AdWords campaign. That way I’ll have an advantage over most other affiliates so I can make big profits in this market.”

I then proceeded to spend several hours painstakingly creating targeted ad groups for this spyware campaign. I separated all the “spyware remover,” “spyware download,” “spyware cleaner,” and other search terms into separate ad groups with tightly targeted Google ad copy.
Lo and behold, my ad was on the bottom of page 2. I barely got any traffic, at $0.50 a click!
So I increased my bid and started receiving more traffic. However, based on my conversion rate and the amount I was paying per click, I was losing money like crazy, so I paused my campaign.
At the time I concluded that the spyware market was “saturated” and I moved on. Does this sound familiar?
So here’s my question to you: Was “market saturation” the real reason my campaign failed? No. The reason my campaign failed is because I made that ONE mistake I talked about earlier.

The mistake was with how I did my keyword research. The spyware keyword list that I dug with Wordtracker was a Deep Keyword List. Every single keyword in my list had the same root keyword, “spyware,” in it. Finding longer phrase variations of one root keyword (in this case,
spyware) is what I call going deep. When you go deep, you dig down to find all the different ways people are searching with the word “spyware” in their search phrase.
But there’s a fatal problem with these deep keyword lists…

When someone is looking to remove spyware from their computer, they may type in a search term that doesn’t have the word “spyware” in it at all.

Think about this for a minute. What other terms might they type in besides “spyware”?
For starters, there are different types/names of spyware: trojan, dialer, keylogger, malware, adware, browser hijacker, worm, backdoor, etc. There are also, literally, thousands of different spyware agents and rogue programs, such as w32.

Given that, someone looking to remove spyware from their computer may be typing these terms into Google:

Remove trojan
Delete worm
Destroy keylogger
Erase w32

As you can see, someone who searches for spyware removal in this case may not necessarily use the keyword “spyware.”
If I were to launch an affiliate campaign in the spyware market again, I would start out with a keyword list that looks more like this:

delete adware
delete backdoor
delete browser hijacker
destroy dialer
destroy keylogger
destroy malware
destroy spyware
destroy toolbar
find adware
find backdoor
ETC.

This is what I call a BROAD keyword list. Putting together a broad keyword list like the one above is what I call “going wide.”

A broad keyword list contains a diverse array of related, more specific, and lateral keywords. These keywords may include:

- Synonymous keywords (malware, adware)
- More specific terms and names (Trojan, browser hijacker, etc)
- Specific lists of terms (names of all the different spyware agents and rogue
programs out there, such as w32 etc.).

And this is just the beginning of ppc classroom 2.0 module 2. It then goes into talking about the keywrod tools you should use and believe it or not the main one to use is free and the other one is a must have so you can spy on your competitors keywords which gives you a great advantage in building a keyword list without all the heartache and testing.

I am very impressed with module 2’s content as it really shows where most people including myself beforehand were going wrong with keyword research. Broad keyword lists are the key and start using your lateal thoughts to generate keywords rather than going deep straight away – oh and by the way, the free ppc keyword tool that is recommended to use is made by none other than the owner of AdWords if you know what I mean!!!!!
Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom 2.0 to sign up to be notified when they reopen starting with the relaunch from Febuary 1st.

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