PPC Classroom 2.0

PPC Classroom 2.0 – module 1 review

This is the first of 9 reviews of ppc classroom 2.0 starting with the first module “Market Research – How to Find Winning Affiliate Offers”.

This module goes into depth looking firstly at Clickbank, then at Commission Junction and tells you what you need to look for from each of these networks such as gravity, earnings per click etc. This is important for you in that you can remove any dead wood products before you start so you don’t waste any money on adwords as it can go quickly if you are not careful.
These two networks are the most important but not the only ones and advice is given on different networks plus advice on whether it is a good offer for the search network or the content network which is very useful and something I hadn’t really considered before.

Here is an exceprt from pcc classroom 2.0 module 1:

Is EPC an important metric to look at when deciding what offer to promote? Yes, but it’s NOT the only factor you should consider. EPC is really meaningful only within a given niche and whether the offer pays per lead or per sale.
Here’s what I mean. If you’re looking at mortgage offers that pay you every time someone fills out a form (called pay per lead), then you can expect a very high EPC, since the conversion rate on filling out a form will be HIGH. On top of that, mortgage offers have a high payout.

However, the average you can expect to pay per click in the mortgage market is MUCH higher than you can expect to pay if you’re trying to sell business supplies through vistaprint.com.

Why is this important? Because of this formula…

Profit per Click = EPC – CPC
(where CPC = Cost per Click)

What’s important is that the difference between your EPC and your CPC is your profit.

Disclaimer: Be sure to pay attention to the particular terminology used by the affiliate network. If you are promoting another affiliate program, then please look closely at the terminology used. For example, Azoogle, a popular CPA (cost per acquisition) network uses ECPC which is earnings per 100 clicks. So be sure to pay attention!

As you can see, pretty detailed content and that is just one paragraph in module 1. Where this module also got interesting to me is with your mindset and the fact that you have power – think about it, if you are promoting a product as an affiliate you are spending your money to drive sales for them. Why don’t you contact the affiliate manager of the product and ask them to help you by asking questions such as does this product promote well through paid search, how much do their top affiliates make per month and so on. Makes you think.

Anyway, my opinion of this module which gives you the initial groundwork and metrics to know what to look for is that it is good and sets you up nicely for the meat of pcc classroom 2.0 which is in the the following modules, starting with module 2.

Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from Febuary 1st.

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

PPC Classroom 2.0 – Launch Update

In my earlier blog post I spoke about how PPC Classroom 2.0 will be opening its doors again on February 16th and the pre-launch activities will begin in earnest on this day so get ready for all the material that will blast into your inbox from then.

In the meantime, since I am a PPC Classroom 2.0 customer I thought I would share with you what you get in each of the modules so you are better prepared ready for the launch and you can make an informed decision on whether ppc classroom 2.0 is for you.

Starting from Saturday, I will aim to give you an update of one module per day until all the 9 base modules are completed.

Here are the modules:

• Module 1 – Market research
• Module 2 – Keyword research – building a killer profit pulling keyword list
• Module 3 – Direct linking, landing pages and your own affiliate site
• Module 4 – How to set-up your AdWords campaign properly
• Module 5 – How to design a high converting landing page
• Module 6 – Understanding the google quality score
• Module 7 – launching your campaign … do you have a dud or a winner
• Module 8 – The importance of split testing and how to do it correctly
• Module 9 – Bid optimization strategies

Right now PPC classroom 2.0 is still closed for new members but if you want to follow the launch head to their web page here to pre-register

Hope this is useful for you, please let me know in my comments below if you have any questions

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it

PPC Classroom 2.0 ReLaunches on February 17th

One of the top products of 2008 ppc classroom 2.0 by anik singal and amit mehta is re-opening soon and I suggest you get ready to sign up as you are going to be blasted with emails from all the top marketers to get involved. During the launch you will be receiving a lot of good ppc classroom bonus information which you will be able to use immediately to promote e.g. clickbank products.

Join here: -> PPC Classroom 2.0 Waiting List

I became a member last year and it has very very good content that teaches you how to do successful PPC. Note the term successful PPC as there are some very good models and tools to assist you in making sure you have a successful ppc campaign.

When you sign up, you will receive step by step modules running through all the ppc processes you need to master e.g. going thorugh the basics from market selection, keyword selection, direct linking vs landing pages, ad creation,optimization etc. with 9 base modules to go through and you are given tests to complete on each module to see how you are progressing.  I will provide some more information in coming posts as the ppc classroom launch hots up as it will be beginning very soon.

If you want to follow the launch and get access to the free videos that I am sure they will be positing, please sign up below at Anik’s site – note: it currently says closed but you will get on their waiting list ready for the ppc classroom 2.0 launch

Join here: -> PPC Classroom 2.0 Waiting List

I can guarantee you will learn a lot of good ppc strategies and be hearing a lot from the ppcclassroom.com guys in the coming month.

Enjoy

Thanks
Gavin

• Bookmark :
• Digg
• del.icio.us
• Stumbleupon
• Redit it