Anyway, Video Sales Letter Formula is now LIVE and about to be heavily promoted so let me explain what it is all about

What is Video Sales Letter Formula?

The main sales page video which is 21 minutes long explains what is now changing with sales pages and he is certainly telling the truth in that video sales letters are now becoming more proficient than long form sales letters.

How do I know?

Well you can simply look at the last few mega launches from Frank Kern, Andy Jenkins and Jeff Johnson just for starters. How many long form sales letters did you see? Absolutely NONE.

Aside from the guru in video Andy Jenkins with The Video Boss launch , you will notice the now prevalence of PowerPoint style videos aka Camtasia being used to record someone talking to the PowerPoint video. Simple isn’t it? The great thing about these is that rather than a reader having to just read the long form letter, you can now get access to the reader through multiple modalities i.e. text, audio and video which is why they work.

To add to the success of this format, Ryan says that compared to his last long form salesletter

Video sales letters are converting 321% better than my last launch

and to me the BIGGIE is

My average sales conversions have gone from 2.1% to a staggering 6.9%

Ryan explains that there is a 12 step process to creating thee videos and he gives you the template in video sales letter formula. In conjunction with the process, Ryan provides a few bonuses including his Magic Buy Button software  Overnight Product Creation to help you get started and his new “Triple X” process which is designed to triple the value of every customer transaction by assisting with the process of creating upsells, cross sells and of course continuity income which is Ryan’s speciality from the days of continuity blueprint.

In Summary

I agree with everything Ryan says in the process and that video sales letters are certainly the way of the immediate future however I would say these videos are really just a long form copy in disguise and that you need to know how to write sales copy a la John Carlton style to be a true success.

What Ryan Deiss’s Video Sales Letter Formula will do though is give you a fast start  to the process by providing the knowledge and tools to get going.

Now Ryan is a very very good marketer and his split testing of what works has been covered in detail in my earlier blog post split testing review of video sales letter formula which basically shows that this sort of technology works and a Magic Buy Now Button aka a delayed Add To Cart button in conjunction with a video sales letter is the thing to do (for now!)

Anyway, in the spirit of Product Launch Vault, I bring you this technology within my latest report. Find out:

1. What code do you need to add to your web page
2. When should you make the Add To Cart button appear
3. Examples of how it is used and why

Download the ryan deiss magic buy now button report now

To Your Internet Success
Gavin

All this testing is occurring before he has announced this new product to his affiliates, obviously checking all the possible combinations and working out the highest converting offer. What I mean is as follows:

Over the past week, I have received multiple emails with:

1. Different web addresses
2. Different email content
3. Different email headings

and that’s what I call proper split-testing.

Different web addresses

The emails I have received have been directing me to the following web addresses:

• http://www.drivingtraffic.com/3x-video
• http://www.uglyvideosalesletters.com
• http://www.howtotripleyoursales.com/
• http://www.deathofthesalesletter.com/

Now to me the interesting thing ignoring the first example as this is a link off his blog is the emotion in the domain name – “ugly”, “death” – very interesting use with the end result after clicking on these websites going to a completely normal domain name which sounds like a product and is

• http://www.videosalesletterformula.com/

*** You can see another example where Ryan is using this technique is with Facebook Ad Power

Note the use of the almost patented Ryan Deiss “Add To Cart” orange button which I first covered back in this blog post back in June 2009! http://www.productlaunchvault.com/195/do-you-know-what-is-the-best-buy-now-button-to-use/

Different Email Subjects

Again following up on the domain names, there is again a lot of emotion in the email subjects- see what I mean

• I Gotta “Banish’ This Video
• How to SELL with PPT Video
• The World’s UGLIEST Video
• The DEATH of the Salesletter? [VIDEO]
• One Trick TRIPLED my Sales Instantly
• 3X your sales (no additional traffic needed)

Check out though what is in common with all of these except two – a CAPITAL word appearing. Correct me if I am wrong, but I get the feeling Ryan knows something about conversion rates using this.

I recommend you try this out too

Different email content

Obviously I am not going to copy all the different emails into this post as it will start to get a bit ridiculous but some points I have noticed:

1. All have THREE links to the website in the email and no obvious click tracking i.e. you can see the domain name
2. All have one or more P.S.s
3. No more personalization – they begin with Hey or Hi

Video Sales Letter Formula – Next Steps

In the next 48 hours or so, I expect maybe some more testing before the site is taken down leading into the pre-launch and then launch of the product. In the meantime, here is the link to the video sales letter formula video just in case it gets taken down – http://videosalesletters.s3.amazonaws.com/vidsalesletter-salesvid-v2.flv

Anyway, hope you found this interesting, I will follow up in the next couple of days, my analysis of the actual video sales letter formula and the ryan deiss launch video sales page

Enjoy!
Gavin

Facebook targets $2bn as it overtakes Google

What is happening is that global advertisers such as Unilever, Coca-Cola and Procter & Gamble are already moving away from building expensive microsites towards constructing Facebook pages for their brands and accoridng to Ciaran Norris from Mindshare

Some of the biggest direct digital advertisers are shifting budgets from Google to Facebook

This is shown in that last week Facebook overtook Google for the first time as the most visited website in the US, according to research firm Hitwise, which clocked Facebook at 7.07 per cent of all web traffic, just ahead of Google’s 7.03 per cent

What this shows to me is that learning about Facebook advertising is going to become more and more important and tools such as what Ryan Deiss is teaching about Facebook – Facebook Ad Power is going to be huge. I covered this product back in mind February in my initial review and then the follow up detail about the facebook ad creation process

If you want to learn more about how to succeed in facebook advertising, I suggest it is time to investigate this further whilst this product is still on the market

Check out Facebook Ad Power today and see what you think

I cannot believe how many emails I have received from people offering some amazing material. Do you really need that bonus when you consider what frank is “throwing in” with List Control i.e. JV Control, Product Control and Copy Control. Frank says this too!

For those of you who are keen in buying List Control here are the list of bonuses I have seen which is some serious cash being thrown about starting with what I believe is the number one bonus.

Just reviewing the collection of bonuses on offer from the “gurus” I have the following comments:

1. The type of bonus is getting smarter – see e.g. Chris Carpenter – choose your own bonus, Jeff Johnson – we’ll build stuff for you and Andy Jenkins
2. I commend John Reese for not offering a bonus
3. Most internet marketers cannot compete with the big guys in terms of the size of bonuses – bigger is clearly better!
4. You do not need all these bonuses to get your business going. TAKE ACTION with what you have and what you can gleam from the launches

Ryan Deiss List Control Bonus

http://www.yourlistcontrol.com
Ryan Deiss is offering:
Undercover List Building $ 197 value
Sneaky Little Email Tricks $ 97 value
Continuity Blueprint $1997 value
Wholesale Traffic System $1997 value (no longer available to the public)
Social Media Money System $1997 value(no longer available to the public)

Andrew Fox List Control Bonus

https://smithkern.infusionsoft.com/go/live/a896
The Famous Millionaire’s Mega Yacht DVD’
8 DVD’s sent directly to your door featuring Ewen Chia, Jeff Walker, Dave Mizrachi and Andrew Fox – $997 value
30 Day ‘Clean Up’ Webinar

Amish Shah List Control Bonus

https://smithkern.infusionsoft.com/go/walkthrough/a794
Learn About “Nest Egg” Lists. Content from our $4000 SOLD OUT seminar
“Different” Traffic sources for CHEAP & TARGETED Optins
# Targeted Lists for Less Than A Penny
# Traffic Sources REVEALED
# EXACT strategy to get over 4,563 Opt Ins In Under 2 Weeks
Social Media List Building
# Target ANY Demographic You Want
# 23,345 Opt Ins in 2 Weeks
Get Access To Our Markets
# Find Out WHICH Markets Can Get Up To 3K Opt Ins Per Day
# Rabid Buyers
Sneaky Tricks
# Inbox Delivery
# Low Complaint Ratios
Social Proof
# How to Incorporate SOCIAL Proof into your websites to MAKE people Opt In
Live Webinar
# Your Questions Answered!

Jeff Johnson List Control Bonus

http://www.listcontrolbonus.com
1. A free copy of the Professional Edition of my Traffic-Getting SEO Plugin.
2. My guys will build a special Search-Engine Magnet Blog with custom headers just for you.
3. My guys will install the very same ad serving software that we use to serve ads and test our offers.
4. My guys will install our custom list-building software that has been insanely effective at list-building for us.
5. My guys will design custom banners for you to use in your list building efforts.
6. You get 3 months unlimited access to my Traffic Getting Graphics membership site.
7. I’ll show you which email system I use and how I use it to turn my list into money.
8. I’ll host 2 or 3 private webinars where you can ask me anything about list building, traffic getting, conversions, product development…. Anything.
9. We’ll give you some of our most effective, highest converting optin page templates to use and my guys will even install it on the blog they build for you.
10. 3 months unlimited access to my Underground Training Lab Coaching Club.
11. Unlimited access to my guys in our private tech support forums to help solve your problems.

Andy Jenkins List Control Bonus

https://smithkern.infusionsoft.com/go/walkthrough/a974/
SIX MONTHS Access to my latest software project called Kajabi.
GAVIN – This looks VERY interesting stuff and will compete with the Amazon’s aws cloud computing service

Chris Carpenter List Control Bonus

https://smithkern.infusionsoft.com/go/walkthrough/a890

When you buy list control through my affiliate link, you’ll be able to tell me what bonus you would like from me. Perhaps you would like a one on one phone consultation with me? Maybe a free Google Cash Detective membership?
Whatever you want, I’ll do my best to accommodate you!

Matt Trainer List Control Bonus

https://smithkern.infusionsoft.com/go/walkthrough/a604
Operation Oh S..t
Automated Income, Automated Traffic, Automated Video creation, Automated video distribution

John Reese List Control Bonus

http://tinyurl.com/yafkk3e
NO BONUS – WOW, I commend you John

It seems that he may have hit on a new PPC method(not really new but the 1st to seriosuly promote the use of it) but we’ll wait and see what happens when the hype wears down and we can get some serious case studies. For now the only statistics I have are from Ryan and those on the Facebook website but when you think of the potential it is pretty huge

1. Facebook gets 39,000,000,000 (billion) page views every month
2. Facebook ads convert considerably higher that Googles at usually HALF the price or less
3. Facebook loves affiliates and lets them advertise not like Google

When you look at it like this, facebook advertising MAY well be a new way of advertising and can compete to some extent with Google PPC all be it on a smaller scale as people are not directly searching for a product in Facebook compared to a search engine.

If you want to know how to create an ad in facebook – have a look at my other blog post here – http://www.productlaunchvault.com/379/facebook-advertising-is-new-google-adwords/

If you want to read a bit more, you can read my initial facebook ad power review or just jump straight to the facebook ads site

I have not bought the course but it has made me think and whilst I have not yet created a new Facebook ad, I have had a look through the facebook ad creation section and what you can do and it is impressive.

Facebook -Create an Ad

Just thing about this, you have the potential of reaching over 400,000,000 active Facebook users and for each ad you create, you can target specific groups of users and can pay either as pay per click (PPC or CPC) or impression (CPM) in your local currency. Think about this, rather than using Google Adwords, you can tailor ads to 400,000,000 potential users and look at the diagram below, you can see the sort of tailoring you can do:

In terms of ad specifics, your title can have up to 25 characters, and the ad body can have up to 135 characters. You can add any sort of image which will be resized to fit in a 110px wide by 80px high box.

And now the biggie, you can target your ad based on the following criteria:

• Location
• Age
• Sex
• Keywords
• Education
• Workplace
• Relationship Status
• Relationship Interests
• Languages

Look at this list and depending on what product you sell means you can really direct your ad only to the most relevant people – married or not married(think dating products), students or not students, particular, hobbies and on the story goes.

But remember – Your ad should direct users to the most relevant landing page. When a Facebook user clicks on your ad, they should be taken immediately to a page that is specific to the information or product in your ad.

Reading some of the case studies, I see using Facebook examples of a CTR of 8-12% and of course a positive ROI as you are able to get ultra targeted traffic due to the criteria you are able to target your ad to.

So, to create an ad you need to go to the following url-  http://www.facebook.com/ads/create/

By the way, if you just want the link to the presentation, you can get it here -http://videosalesletters.s3.amazonaws.com/fb-salesvideo%20-%201.flv

I have not seen anything like this before so it intrigued me and by all accounts, now is the time to start to learn about how to use Facebook as its popularity continues to grow.

Did you know that there are over 400 million Facebook members now and incredibly they have 39,000,000,000 (that’s BILLION) views per month.

What is amazing though with this new facebook advertising method is that you can advertise by demographics which is incredible.

How about advertising by sex,marital status, geography, interests, hobbies – now that is impressive and think about it. Whatever the niche you are in you can simply choose the demographics you are in. This means the traffic you will get is going to be ultra targeted.

Let’s use wedding planning as an example. What do you think you need to choose to advertise too?. How about single females in their 20s. Isn’t that great – your cost per click now and of course your cost per conversion will shoot up compared to Google.

Facebook Ad Power

Now that you understand the power of facebook advertising, let’s talk about what Ryan is up too.

His team have created a course called Facebook Ad Power which is a tested hundreds of ad variations, landing pages etc. and distilled this down into a course. With the price of the course, you get 12 months of updates so as things get tested and tweaked, you will get the latest updates. I like this sort of strategy as things will change and at least now you can get the benefits of updated sales copy, landing pages optimized for Facebook and much much more.

If you would like to find more, head on over to Ryan’s main site at interestingly -  http://www.newtraffichoneyhole.com/or if you simply want to watch the sales video here it is

http://videosalesletters.s3.amazonaws.com/fb-salesvideo%20-%201.flv

The email is full of content which is pasted below and shows just how important split-testing items on your sales page. Thank you to Ryan Deiss for being so open.

Did you know there is a quick way to increase your website conversions 18% by changing just two words.

NOTE: This is just one of the 43 split-test results found at http://www.43SplitTests.com

In this split-test, the only variable we changed was the text displayed on the order button itself.

This test is based on a scientifically significant number of 81,650 total page views or approximately 10,206 page views per version.

Here are the results based on their quantity of clicks:

• CONTROL: “Order Now” – 9 clicks – 0.9%

• TEST 1: “Add To Bag” – 98 clicks – 9.6%

• TEST 2: “Add To Shopping Bag” – 93 clicks – 9.2%

• TEST 3: “Add To Basket” – 61 clicks – 6.1%

• TEST 4: “Add To Shopping Cart” – 48 clicks – 4.7%

• TEST 5: “Buy” – 28 clicks – 2.8%

• TEST 6: “Buy Now” – 15 clicks – 1.5%

And the winner is… (drum-roll, please)…

• WINNING TEST: “Add To Cart” – 180 clicks – 18.0%

Net Result: This test winner outperformed the control by almost 20 Times. So in other words, if your order links say “Order Now”…you’re probably leaving A LOT of money on the table.

It is important to notice that the add to cart text produced a 11.4% higher cart abandonment rate than the more direct “Buy” text however the net conversions using the “add to cart” text were more that 8X times that of the more direct “Buy” button text.

Hopefully this proves the importance of split-testing, but if you don’t have the time or desire to split-test yourself, you can get instant access to my split-testing diary right now by going to:

http://www.43SplitTests.com

Note: When you go to this web site, check out the buy now button at the end of the webpage. Notice the color of the button as well(orange). Now that is the color you should be using for your buy now button. My advice to you is to swipe the button and add it to your own site. Ryan Deiss knows what converts so make use of it and make a swipe file of his marketing information.

When you look at the get money from google system, its all about creating a product of your own (very quickly with little effort and it doesn’t have to be perfect) whether it be audio or an ebook, you then use google adwords to drive traffic and provide an upsell to create additional lifetime customer value.

Not a difficult idea to grasp and get money from google is definitely worth $27.

Some of the good parts that I found:

1. You get to see example templates of landing pages and understand more about the google quality score, what really does work and what doesn’t
2. What you should do with adwords – the types of ads that work well with the search network vs the content network and so on. Bearing in mind perry belcher has spent over $7.3m using adwords of which 50% is on the content network gives the guy some credibility and he does know his stuff
3. where to get your material for your front sell and upsell product from – think plr, articles and videos

4. how to build your upsell and what are the best types to use – know brainer here on one of them being a continuity program of some sort – goto any marketer now and everyone is talking about residual income of some sort and ryan deiss is the master of this with his continuity blueprint programme

5. One of the bonuses you receive with this course is the automatic daily income system from ryan deiss which follows on from point 4 above. This is an awesome mp3 product in itself going for 1 hour 11 mins and surprising really to see it as a bonus giving you very clear guidance on how to build your continuity income.

I am currently finalizing my first project using get money from google so I will let you know how I go.

All in all get money from google is all not difficult at all to implement and pretty well anyone can do this as long as you take action!. Thumbs up from me