I have been following Mike’s launch intently over the past few weeks and have been very impressed with the content, production and interestingly have enjoyed the San Diego mafia sticking together to promote it! not least with Andy Jenkins providing the video production – why I am not sure since Mike has his own studios(I think he does anyway- Digital Cafe).

Anyway, on to my blog post and the fact that there have been webinars provided by both Mike Koenigs and Kevin Wilke showcasing their products and in good old Product Launch Vault style, here are the links to download these webinars:

StomperNet(David Preston and Big Jason) interviews Mike Koenigs

http://media-library.stompernet.com/2010_04_30_truth_local_small_businesses.flv

Ryan Deiss interviews Kevin Wilke

http://ourwebinars.s3.amazonaws.com/LocalBusinessMoneyMachine.flv

I hope you find these local marketing webinars useful – download them today before they disappear!

Anyway, Video Sales Letter Formula is now LIVE and about to be heavily promoted so let me explain what it is all about

What is Video Sales Letter Formula?

The main sales page video which is 21 minutes long explains what is now changing with sales pages and he is certainly telling the truth in that video sales letters are now becoming more proficient than long form sales letters.

How do I know?

Well you can simply look at the last few mega launches from Frank Kern, Andy Jenkins and Jeff Johnson just for starters. How many long form sales letters did you see? Absolutely NONE.

Aside from the guru in video Andy Jenkins with The Video Boss launch , you will notice the now prevalence of PowerPoint style videos aka Camtasia being used to record someone talking to the PowerPoint video. Simple isn’t it? The great thing about these is that rather than a reader having to just read the long form letter, you can now get access to the reader through multiple modalities i.e. text, audio and video which is why they work.

To add to the success of this format, Ryan says that compared to his last long form salesletter

Video sales letters are converting 321% better than my last launch

and to me the BIGGIE is

My average sales conversions have gone from 2.1% to a staggering 6.9%

Ryan explains that there is a 12 step process to creating thee videos and he gives you the template in video sales letter formula. In conjunction with the process, Ryan provides a few bonuses including his Magic Buy Button software  Overnight Product Creation to help you get started and his new “Triple X” process which is designed to triple the value of every customer transaction by assisting with the process of creating upsells, cross sells and of course continuity income which is Ryan’s speciality from the days of continuity blueprint.

In Summary

I agree with everything Ryan says in the process and that video sales letters are certainly the way of the immediate future however I would say these videos are really just a long form copy in disguise and that you need to know how to write sales copy a la John Carlton style to be a true success.

What Ryan Deiss’s Video Sales Letter Formula will do though is give you a fast start  to the process by providing the knowledge and tools to get going.

Now Ryan is a very very good marketer and his split testing of what works has been covered in detail in my earlier blog post split testing review of video sales letter formula which basically shows that this sort of technology works and a Magic Buy Now Button aka a delayed Add To Cart button in conjunction with a video sales letter is the thing to do (for now!)

Anyway, in the spirit of Product Launch Vault, I bring you this technology within my latest report. Find out:

1. What code do you need to add to your web page
2. When should you make the Add To Cart button appear
3. Examples of how it is used and why

Download the ryan deiss magic buy now button report now

To Your Internet Success
Gavin

All this testing is occurring before he has announced this new product to his affiliates, obviously checking all the possible combinations and working out the highest converting offer. What I mean is as follows:

Over the past week, I have received multiple emails with:

1. Different web addresses
2. Different email content
3. Different email headings

and that’s what I call proper split-testing.

Different web addresses

The emails I have received have been directing me to the following web addresses:

• http://www.drivingtraffic.com/3x-video
• http://www.uglyvideosalesletters.com
• http://www.howtotripleyoursales.com/
• http://www.deathofthesalesletter.com/

Now to me the interesting thing ignoring the first example as this is a link off his blog is the emotion in the domain name – “ugly”, “death” – very interesting use with the end result after clicking on these websites going to a completely normal domain name which sounds like a product and is

• http://www.videosalesletterformula.com/

*** You can see another example where Ryan is using this technique is with Facebook Ad Power

Note the use of the almost patented Ryan Deiss “Add To Cart” orange button which I first covered back in this blog post back in June 2009! http://www.productlaunchvault.com/195/do-you-know-what-is-the-best-buy-now-button-to-use/

Different Email Subjects

Again following up on the domain names, there is again a lot of emotion in the email subjects- see what I mean

• I Gotta “Banish’ This Video
• How to SELL with PPT Video
• The World’s UGLIEST Video
• The DEATH of the Salesletter? [VIDEO]
• One Trick TRIPLED my Sales Instantly
• 3X your sales (no additional traffic needed)

Check out though what is in common with all of these except two – a CAPITAL word appearing. Correct me if I am wrong, but I get the feeling Ryan knows something about conversion rates using this.

I recommend you try this out too

Different email content

Obviously I am not going to copy all the different emails into this post as it will start to get a bit ridiculous but some points I have noticed:

1. All have THREE links to the website in the email and no obvious click tracking i.e. you can see the domain name
2. All have one or more P.S.s
3. No more personalization – they begin with Hey or Hi

Video Sales Letter Formula – Next Steps

In the next 48 hours or so, I expect maybe some more testing before the site is taken down leading into the pre-launch and then launch of the product. In the meantime, here is the link to the video sales letter formula video just in case it gets taken down – http://videosalesletters.s3.amazonaws.com/vidsalesletter-salesvid-v2.flv

Anyway, hope you found this interesting, I will follow up in the next couple of days, my analysis of the actual video sales letter formula and the ryan deiss launch video sales page

Enjoy!
Gavin

What impressed me the most is when Rob Cowie – producer of The Blair Witch Project gave a very impressive testimonial for particularly Andy and when you watch Video 4, you will see what I mean. Check out my reviews of the first 3 videos in andy’s pre-launch at Video 1 Review – Video 2 Review and Video 3 Review

The Video Boss  – Course Curriculum

This is being released as a course lasting 6 months. You get the main content 1 module per week for the first 9 weeks with Module 1 & 2 released in week 1, Module 3 in week 3, module 4 in week 4 and so-on.

You have 30 days to try the first 4 modules with the usual money back guarantee. the price is $1997 or $388 per month for 6 months.

The modules that you will receive are as follows:

• Video universe
• Video laboratory
• Live Video Production
• Edit Like a Pro
• Traffic Boss
• Video Reviews
• Video info Products
• Behind the scenes of The Video Boss
• How to do your own video product launch
• Like a Boss Advanced

Some of the key things you will learn – there are way too many to mention here are:

• 3 more script blueprints
• Lead generation videos
• Techno babble such as frame rates, bit rates
• 7 part editing process
• Voice over recording and breathing techniques
• Camera set-up and on location vs studio
• Camera operation angles,exposure etc.
• Hard core editors training e.g. sound,motion,timeline and titles
• Video SEO with Dan thiess and Leslie Rohde
• Social media marketing with Don Crowther
• YouTube marketing with Paul Colligan
• Vidoe distribution with Mike Koenigs
• Video product launches with Jeff Walker
• and special effects and custom animation etc.

There is no way I can do justice with what this video marketing course contains and simply, if you are interested in really succeeding with video which is very much the way of the future I can certainly recommend The Video Boss .

The beginning of the video is exactly like what Google did for their super bowl ad with a bit of andy’s humor added . I guess this is not surprising considering Andy is launching this product about internet video marketing.

This Traffic Boss video in a nutshell is all about the following key areas

• Creating a journey in your video and letting the viewer use their own images
  
• A Quick-Case Study of Googles super Bowl Ad
• How to make Voice-Overs sound sily smooth
• Resources for Royalty Free Stock Music
• How to get Videos RANKED, FAST
• Exactly what technical specifications you should use for Video Sharing Sites

which for you and me means it contains the following good content.

So, here are the best detailed bits from the video:

Video technical specs

these are the specs you need for video sharing sites only. It is not for hosting from your own servers
Save as mp4 file with H.264 codec
The video size should be either 640×480 or 1280×720 (720p)
Make the bit rate  larger than normal – 1500kbps. audio – 128kbps. 2x bigger than on own server.

Video editing

A few great tips were shared to speed videos up by cutting out bits to jump forward, adding video actions to e.g. zoom into parts of your screen and of course adding music to your video- 25% volume if you are doing a voice over

Video sharing sites

Andy recommends to use the free account of TubeMogul with distributes to over 2 dozen sites.

Once your video’s are out on al lthe sites. The best site to get ranked is your YouTube video. the reason is that this site has 1 in 3 online vide views

Royalty free music sites

Here are the recommended sites that Andy uses

musicbakery.com

royaltyfreemusic.com

digitaljuice.com

animationfactory.com

By the way, if you want the mike that Andy uses to make the videos. It is only $39.99($38.74 from Amazon) and is called Logitech Clear Chat Pro USB headset.

If yo uwant to know more about The Traffic Boss series, head on over to my review of all the videos starting with the first video – The Video Boss

I have just learnt about tons of stuff I had no idea and I have to share this with you. If you missed the first video, you can get my “The Video Boss Video 1 Review”

Andy taught us about a process to create this video that closes the sale i.e. the end of the visitor experience which is the last thing that a person sees while making a decision to buy.

Step 1 -Script of the video

The key thing here is the better the script, the happier the viewer and the way you do it is with Andy’s “The Little Boss FAB Technique”
Look at the product you are trying to sell and make note of the product features, create an advantage per feature and then a benefit as per the below formula:

F = Feature
A = Advantage
B = Benefit

Taking an example that Andy used in his video for a Kodak camera
F – Take Full HD 1080p videos wherever you go
A – Full 1080P is the highest resolution of high definition available
B – Your videos will capture every important detail from your kids cheering smile and those funny moments

This is the basic formula behind successful sales videos, infomercials and direct response advertising.

Step 2 – the Opening Statement

In every video you create, you have 8-15 secs to get attention and you need to make a statement to get the message across. Not surprising there is a formula for this part too:

• WATCH – OUTCOME – HELP

Always start with following:

• “In this video I’m going to show you why …..”

The aim is to make the viewer concentrate on what’s being said and shown in the video.

• the 2nd part is the key outcome that you want them to focus on

• the 3rd part is the Why – How Does It Help them?

Step 3 – Get a template and add text and images

Using either Keynote or PowerPoint get a professional design where possible or a free template. It is good if you can find one related to the product you are trying to sell, e.g. “camera template”

The key thing here is that on each slide you need to enter one feature. You will then read the feature, advantage and benefit

The reason is that:
Features = Quantity. The features must be spelled out on the slide
Advantages and Benefits = Quality or Condition. They have emotional value and hearing advantage and benefits. causes feelings to stay with you

You now need to add relevant images to each slide

1. Get an image that represents the feature in action
2. Add emotional images that connect your message with your viewer
3. Use images to make viewers understand

There is a powerful relationship between what is said and what is seen

Step 4 – Add energy to your slides

It is important to give each slide energy as

Every time something moves it resets viewers attention span

You need to create transitions and animations on each item on video an as Andy said, read the manual on how to do this!

Step 5 – Practice your script and record it

Step through a few or dozen times practicing and a tip is to pretend you are telling your story to a friend. When you are ready, start saying your script in presentation mode

In keynote – you can record slideshow and plug in your microphone.
In PowerPoint, you need to use either Camtasia or Camstudioto do the recording.

The End

And that’s Andy’s process. It sounds easy on the surface but I can bet you it will take time to get the text right, find the images to illustrate all the slides and get it right but man that was some good content from him.

Let’s see what Video 3 is like now!

Affiliate Idea using Video

Andy showed a good example using a camera and this should be pretty easy to give this a go by creating a video of a product from amazon in which the link is to your affiliate link. Would this work, I can’t see why not – just got to make sure you can launch amazon from the video. Can this be done easily?

The Little Boss Resources

Here are a few sites that Andy referenced in the video of where to get images from

Clipart.com -very good source of clipart and images
Animation factory - also recommended
DigitalJuice - Professional Animations

And finally, if you want the link to the video – here it is:

http://cdn.kajabi.com/attachments/1/VideoBoss2-Master.mp4

I love the way he uses graphics, fonts and of course his usual wit throughout the video. So let me explain what this is all about:

Video Marketing Course Review

What we can see so far is Andy is launching a new product to teach you and I how to use video marketing.  To quote his number one thing:

Online Video Gets MORE MONEY than ANYTHING. Period.

The tools and techniques that Andy will be showing us as part of the pre launch videos made over $5,000,000 in sales.

The Video Boss – Video 1 Unplugged!

Video marketing is the easiest, cheapest and fastest way to get traffic
You:

• Don’t need a list
• Don’t need JV partners
• Don’t need slick copywriting skills

Video helped get more traffic and helped convert more and what do big marketers use when its time to launch their stuff – VIDEO

Classic comment from Andy – blah: “Smartest marketers use it – must be good”

What is interesting to not frighten people off is that Andy uses a combination of Apple Keynote and Microsoft PowerPoint to do most of his work

Overall thoughts on Video 1

Classis Internet marketing product launch is in the offing here. Looks like some of Frank Kern’s influence which wouldn’t surprise me with Andy now living in La Jolla.  Lots of location shots, dramatic music and of course good quality video production from andy of course.

Very much setting the scene with:

1. Proof that Andy has done this – $5m of launches
   • Magic Bullet sales letter, Jeff walker’s Product launch Manager and SEO Brain trust initial video were all done by Andy

Dealing with objections:

1. Tools are cheap- $39.95 Microphone headset, apple keynote or PowerPoint. Not some expensive microphone and video camera
2. Competing with amateurs – used “how to bake a cake” as an example so by nature as we know what we are talking about, we must be able to do it
3. You don’t need to be in the video(scares people) – Andy has been in 5 of his last 50 and one of those he was like an avatar!
4. More Proof – “NY TImes 10th Nov 2009 – “Online ads are booming if they are attached to video!”
   - Video marketing is the fastest growing segment of internet advertising

Video Boss Squeeze Page

Here’s the link to the squeeze page below where it all starts and where you can sign up to get the email sequence with all the videos.

http://www.thevideoboss.com/get-more-money-video

The main focus is How “Regular Folks” who are NOT professional Video-makers are CLEANING UP using simple video marketing strategies

Video 2

This will appear in the next few days and cover case studies of some people utilizing Andy’s methods such as:

On guy who used video and got 4m views
One technique that brought in 90K visitors per month
One guy who multiplied sales by 5x

All the case studies are by not professionals, not video editors, not trained speakers, they all made it up and copied andy’s Video Boss methods.

Will keep you updated in the coming days and maybe weeks on this one