Video Marketing

Split testing analysis for Ryan Deiss Video Sales Letter Formula

It has been really interesting watching the split testing of the launch of the new product by Ryan Deiss Video Sales Letter Formula.

All this testing is occurring before he has announced this new product to his affiliates, obviously checking all the possible combinations and working out the highest converting offer. What I mean is as follows:

Over the past week, I have received multiple emails with:

1. Different web addresses
2. Different email content
3. Different email headings

and that’s what I call proper split-testing.

Different web addresses

The emails I have received have been directing me to the following web addresses:

• http://www.drivingtraffic.com/3x-video
• http://www.uglyvideosalesletters.com
• http://www.howtotripleyoursales.com/
• http://www.deathofthesalesletter.com/

Now to me the interesting thing ignoring the first example as this is a link off his blog is the emotion in the domain name – “ugly”, “death” – very interesting use with the end result after clicking on these websites going to a completely normal domain name which sounds like a product and is

• http://www.videosalesletterformula.com/

*** You can see another example where Ryan is using this technique is with Facebook Ad Power

Note the use of the almost patented Ryan Deiss “Add To Cart” orange button which I first covered back in this blog post back in June 2009! http://www.productlaunchvault.com/195/do-you-know-what-is-the-best-buy-now-button-to-use/

Different Email Subjects

Again following up on the domain names, there is again a lot of emotion in the email subjects- see what I mean

• I Gotta “Banish’ This Video
• How to SELL with PPT Video
• The World’s UGLIEST Video
• The DEATH of the Salesletter? [VIDEO]
• One Trick TRIPLED my Sales Instantly
• 3X your sales (no additional traffic needed)

Check out though what is in common with all of these except two – a CAPITAL word appearing. Correct me if I am wrong, but I get the feeling Ryan knows something about conversion rates using this.

I recommend you try this out too

Different email content

Obviously I am not going to copy all the different emails into this post as it will start to get a bit ridiculous but some points I have noticed:

1. All have THREE links to the website in the email and no obvious click tracking i.e. you can see the domain name
2. All have one or more P.S.s
3. No more personalization – they begin with Hey or Hi

Video Sales Letter Formula – Next Steps

In the next 48 hours or so, I expect maybe some more testing before the site is taken down leading into the pre-launch and then launch of the product. In the meantime, here is the link to the video sales letter formula video just in case it gets taken down – http://videosalesletters.s3.amazonaws.com/vidsalesletter-salesvid-v2.flv

Anyway, hope you found this interesting, I will follow up in the next couple of days, my analysis of the actual video sales letter formula and the ryan deiss launch video sales page

Enjoy!
Gavin

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The Video Boss – What it’s all about

Well guys, The Video Boss will have launched by the time you read this since Tuesday 16th february at 4PM EST is when it all happens but depending on where you go, you may not know what it is all about and quite frankly after seeing what is in the content – man this is serious stuff.

What impressed me the most is when Rob Cowie – producer of The Blair Witch Project gave a very impressive testimonial for particularly Andy and when you watch Video 4, you will see what I mean. Check out my reviews of the first 3 videos in andy’s pre-launch at Video 1 Review – Video 2 Review and Video 3 Review

The Video Boss  – Course Curriculum

This is being released as a course lasting 6 months. You get the main content 1 module per week for the first 9 weeks with Module 1 & 2 released in week 1, Module 3 in week 3, module 4 in week 4 and so-on.

You have 30 days to try the first 4 modules with the usual money back guarantee. the price is $1997 or $388 per month for 6 months.

The modules that you will receive are as follows:

• Video universe
• Video laboratory
• Live Video Production
• Edit Like a Pro
• Traffic Boss
• Video Reviews
• Video info Products
• Behind the scenes of The Video Boss
• How to do your own video product launch
• Like a Boss Advanced

Some of the key things you will learn – there are way too many to mention here are:

• 3 more script blueprints
• Lead generation videos
• Techno babble such as frame rates, bit rates
• 7 part editing process
• Voice over recording and breathing techniques
• Camera set-up and on location vs studio
• Camera operation angles,exposure etc.
• Hard core editors training e.g. sound,motion,timeline and titles
• Video SEO with Dan thiess and Leslie Rohde
• Social media marketing with Don Crowther
• YouTube marketing with Paul Colligan
• Vidoe distribution with Mike Koenigs
• Video product launches with Jeff Walker
• and special effects and custom animation etc.

There is no way I can do justice with what this video marketing course contains and simply, if you are interested in really succeeding with video which is very much the way of the future I can certainly recommend The Video Boss .

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Traffic Boss – Andy Jenkins Video 3 of The Video Boss Series

Man is Andy Jenkins good. I have just finished watching video 3 called “Traffic Boss” in his The Video Boss launch series and after watching the first two videos(The Little Boss was excellent) I am impressed with the quality and content about video marketing.

The beginning of the video is exactly like what Google did for their super bowl ad with a bit of andy’s humor added . I guess this is not surprising considering Andy is launching this product about internet video marketing.

This Traffic Boss video in a nutshell is all about the following key areas

• Creating a journey in your video and letting the viewer use their own images
  
• A Quick-Case Study of Googles super Bowl Ad
• How to make Voice-Overs sound sily smooth
• Resources for Royalty Free Stock Music
• How to get Videos RANKED, FAST
• Exactly what technical specifications you should use for Video Sharing Sites

which for you and me means it contains the following good content.

So, here are the best detailed bits from the video:

Video technical specs

these are the specs you need for video sharing sites only. It is not for hosting from your own servers
Save as mp4 file with H.264 codec
The video size should be either 640×480 or 1280×720 (720p)
Make the bit rate  larger than normal – 1500kbps. audio – 128kbps. 2x bigger than on own server.

Video editing

A few great tips were shared to speed videos up by cutting out bits to jump forward, adding video actions to e.g. zoom into parts of your screen and of course adding music to your video- 25% volume if you are doing a voice over

Video sharing sites

Andy recommends to use the free account of TubeMogul with distributes to over 2 dozen sites.

Once your video’s are out on al lthe sites. The best site to get ranked is your YouTube video. the reason is that this site has 1 in 3 online vide views

Royalty free music sites

Here are the recommended sites that Andy uses

musicbakery.com

royaltyfreemusic.com

digitaljuice.com

animationfactory.com

By the way, if you want the mike that Andy uses to make the videos. It is only $39.99($38.74 from Amazon) and is called Logitech Clear Chat Pro USB headset.

If yo uwant to know more about The Traffic Boss series, head on over to my review of all the videos starting with the first video – The Video Boss

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