Archive for January, 2009

PPC Classroom 2.0 – module 4 review – part 2

Continuing on with this review of ppc classroom 2.0 module 4, this module goes into the detailed steps to set-up your campaign.

How to upload Your adwords campaign

This is an invaluable section showing you the tools to build your campaign. Amit works through examples using a step-by-step approach using excel and including video tutorials to show you exactly what you need to do for an example being muscle building. It is very good and Amit provides you with an invaluable add on for excel to assist with the process – this is a key utility and the manipulation that you do with this utility provides a feed for the program to upload your adwords campaign into adwords rather than keying everything in manually.

If you want to be successful with pay per click then the tool that Amit promotes which is a freely available tool actually is mandatory – the step-by-step approach for using this tool is excellent and really shows you exactly what you need to do to get your campaign uploaded and ready to activate. This tool really saves you lots of time as what ppc classroom 2.0 really focuses on is the one keyword per adgroup and you couldn’t do this without using a tool and excel.

Setting the price and how much to spend

OK, you have successfully uploaded your adwords campaign and want to start to promote your offer. Well, now you have to decide how much to spend per click and how do you know if you are going to be successful or not.
Amit gives you here a very good model to work out what you should pay per click, focusing on your conversion and working out how you are going to promote it. This is very helpful and again helps you save money on adwords but even more importantly a method on how to know if you have been successful or not – in otherwords how to track whether your spend is worth it or not.

All in all, module 4 is a very important module and the stepped approach to set-up your adwords campaign and all your pay per click data is critical to be successful.

For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from February 1st. You will be given lots of additional content on pay per click in this launch so be ready.

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PPC Classroom 2.0 – module 4 review – part 1

This is now the fourth of 9 reviews of ppc classroom 2.0 and fourth module is called “How to Set Up Your AdWords Campaign Properly“.

This is where the meat of ppc classroom 2.0 begins and I like it. It is an extensive module covering all the steps on how to set-up your adwords campaign. I have split this post into two as there is a lot of material to cover.

Filtering keywords and negative keywords

Module 4 starts off discussing filtering your keywords and negative keywords which eliminates a lot of wasted adwords spend and helps your click through rate which in turn helps your quality. Negative keywords is critical and you should spend as much time on this as your main keyword list.

Segmenting keywords

The module then moves onto segmenting your keyword list which helps you with your upcoming creation of your ad groups. What I like about this is really how important going broad rather than deep is first. you are given advice in how to do your segmentation with examples and the use of one particular tool to do the segmentation

Structuring your adwords campaign

This is the key to successful pay per click and is where you set-up your campaigns with the whole method aiming to be one keyword per one ad group per segment. The reason is as follows:

The key to success with PPC is to be as granular and as relevant as possible. The more tightly you can target your keywords to your ad and landing page the better.
Here’s how being super relevant and granular with your AdWords campaign will benefit you:
Your CTR will be higher. Going back to the Inhabitliving.com example, if someone types in “modern feather pillows” and sees an ad about “modern feather pillows,” then they’re more likely to click on it then a generic ad about bedroom accessories.
Your conversion rate will be higher. Think about it. If you’re searching for “modern pillows,” you see an ad for “modern pillows,” and you’re then taken to a page about “modern pillows,” will you be more likely to buy than if you were just taken to the home page of inhabitliving.com from a completely generic ad that didn’t even mention modern pillows??
Your Quality Score will be higher. If your ad is tightly related to your keywords (keyword in the headline), and your landing page theme is related to your keywords, then you’ll get an excellent Google Quality Score right off the bat.

Now you may be thinking: “Amit, this sounds great. BUT it also sounds like an impossible amount of work to setup one keyword per ad group and two unique ads per ad group. What gives?”
That’s a great point; if you did this manually through the AdWords GUI, then it would take you a good few weeks to set up even a modest campaign.

However, later I’m going to show you an automated way in which you can set up a highly targeted, one-keyword-per-ad-group campaign in a matter of 20-30 minutes, whether your campaign has 200 keywords or 20,000 keywords…

Google Adwords Ad Creation

Continuing this module you go into detail about writing ads and learning the key tips to writing successful ads – what phrases to use, what you should not do and some very good examples of effective ads. In fact one of the bonuses you get is 101 successful ads which is excellent to give you ideas.
Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from February 1st.

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FormulaFive and now FormulaSix – the product producer

No messing about here as Andy Jenkins has just emailed me to say they are bringing out an update on Formulafive called formulasix which will be released on 27th January at 4PM EST at http://www.stomperf5.com.

FormulaSix – The Product Producer

You can see why this is being released as when most people that formulafive are marketing to have not had great success at making money online and certainly in these times of let’s just say dark clouds on the horizon, people need more of a helping hand especially in the area of product creation to get them going.

So formulasix is being released as an add on to formulafive and its content is:

If you’ve ever needed a systematic way to create red-hot products and services that your customers are eager to buy, this course will revolutionize your process.

• It doesn’t matter if you sell one thing or a thousand things
• It doesn’t matter if you sell information, are a professional, sell services, or physical products
• It doesn’t matter if you sell big ticket or small ticket items
• It doesn’t matter if you sell your own hand-made goods or drop-ship someone else’s…

… The Product Producer will give you the keys to create an unlimited supply of cash-generating products that your customers WANT to buy, over and over again

This looks very interesting and formulasix looks a very promising enhancement to formulafive.

Recession busting plan

In addition, a new “recession busting plan” is being provided – let’s see what that will be – my guess is a special payment plan to help you buy formulafive and formulasix that will somehow split payments over 25 months or something (well maybe not that many!)

Let’s all keep watching for January 27th at 4PM EST for formulasix and formulafive re-launch

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