Archive for June, 2009

Google cash detective 2 now has a 7 day free trial

Well, this has REALLY surprised me chris carpenter is re-launching google cash detective 2 and this time he is giving everyone who signs up a free 7 day trial. There was so much hype with the original launch and the google cash software looked pretty impressive in the instructional videos.

Chris carpenter must be pretty confident to do this after the debacle of the first launch and all the people who had issues with logging in – check out warriorforum to see what I mean!

Anyway, you can see what you it is by watching the google cash detective 7 day free trial video suffice to say, you can do a year’s worth of research in no time and find your next profitable ppc campaign for no cost and no risk to you -damm impressive so that’s me signing up.

Quoting from the google cash detective 2 sales page:

Simply enter your Name and Email Address (top right), and begin your FREE 7 DAY TRIAL!

You must confirm your real email address (by clicking an activation link) – but you do NOT need a credit card. This is a completely free offer. You are just minutes away from testing the full version of the Google Cash Detective. It is easily the world’s most useful software for affiliate marketers.

Good luck – let me know if you sign up and have a successful ppc campaign

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Mass control relaunch – sneak attack – aka “triangle of trust” video

Now that jeff johnson’s re-launch is over for underground training club 2.0, it is time for the next guru relaunch i.e. mass control and I get this promoted by none other than jeff johnson – no messing there after being bombarded by jeffs emails. Also, I received just for starters emails from  jeff walker and john reese etc. i.e. some of the whos who of internet marketing.

mass control 2.0 is being relaunched on June 12th and this is what you will get below plus a special series of videos that were added since the launch in february which are all about list getting:

Anyway, the first email and pre-launch info you get is available here:

http://masscontrolsite.com/sneakattack.php

and if you just want the video direct, you can get it below:

http://andrewgangsta.s3.amazonaws.com/mc-june-09-launch/sneakattack.flv

Quoting from jeff walker:

“The first third of it is full of really silly shenanigans. You can skip through it (unless you just enjoy watching Frank being silly.) But about halfway through Frank starts diagramming his “triangle of trust”… and this is a great strategy on how to sell more stuff via email”

Jeff is so right with this – check out from 6 min 25 seconds when he starts to get into the triangle of trust which Franks says

“works better than anything I have ever really done before when selling to a list by email”.

Once you sign up for the usual free report which is in fact one of the mass control monthly newsletters – more to follow on this one.

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Do you know what is the best Buy Now button to use?

Look I know this is not brand new as I have seen this before but I think this is one of the most useful emails I have ever received and it is all about buy now buttons and what you should label them.

The email is full of content which is pasted below and shows just how important split-testing items on your sales page. Thank you to Ryan Deiss for being so open.

Did you know there is a quick way to increase your website conversions 18% by changing just two words.

NOTE: This is just one of the 43 split-test results found at http://www.43SplitTests.com

In this split-test, the only variable we changed was the text displayed on the order button itself.

This test is based on a scientifically significant number of 81,650 total page views or approximately 10,206 page views per version.

Here are the results based on their quantity of clicks:

• CONTROL: “Order Now” – 9 clicks – 0.9%

• TEST 1: “Add To Bag” – 98 clicks – 9.6%

• TEST 2: “Add To Shopping Bag” – 93 clicks – 9.2%

• TEST 3: “Add To Basket” – 61 clicks – 6.1%

• TEST 4: “Add To Shopping Cart” – 48 clicks – 4.7%

• TEST 5: “Buy” – 28 clicks – 2.8%

• TEST 6: “Buy Now” – 15 clicks – 1.5%

And the winner is… (drum-roll, please)…

• WINNING TEST: “Add To Cart” – 180 clicks – 18.0%

Net Result: This test winner outperformed the control by almost 20 Times. So in other words, if your order links say “Order Now”…you’re probably leaving A LOT of money on the table.

It is important to notice that the add to cart text produced a 11.4% higher cart abandonment rate than the more direct “Buy” text however the net conversions using the “add to cart” text were more that 8X times that of the more direct “Buy” button text.

Hopefully this proves the importance of split-testing, but if you don’t have the time or desire to split-test yourself, you can get instant access to my split-testing diary right now by going to:

http://www.43SplitTests.com

Note: When you go to this web site, check out the buy now button at the end of the webpage. Notice the color of the button as well(orange). Now that is the color you should be using for your buy now button. My advice to you is to swipe the button and add it to your own site. Ryan Deiss knows what converts so make use of it and make a swipe file of his marketing information.

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