I am following up on my Main Street Marketing Machines video 1 review the other day and wanted to share something with you about Yellow Pages Advertising which I use with my local marketing offline clients.

This information is an absolute goldmine and really shows WHY products like Main Street Marketing Machines are ABSOLUTELY the way to go in 2010.

The Advertising Industry Is Changing

Looking back over the past three years and before if you ask yourself how did people find main street or local businesses what would your answer
be?

The answer to most people is the Yellow Pages Directory.

Do you agree?

Now, think about what you did the last time you looked for someone yourself in one of these trades?

Did you get the directory out of the cupboard and pick up the Yellow Pages yourself or did you open your computer, start up the Internet do a search for e.g. “painter X” where X is your local area/zip/town/suburb.

Looking at consumers and how they go about purchasing goods and services:

Over 60% of all consumers turn now to the Internet first to research a business or purchase goods.

Then

Over 82% follow-up their online research with a phone call or visit.

Quite eye opening isn’t it? which is why all the Internet marketing gurus are jumping on the bandwagon such as Kevin Wilke and Mike Koenigs now that they know how good this actually is.

Yellow Pages Free Report

The information I explain above is in my free report “Why Yellow Pages Advertising Is Dead!” which you can access here:

http://www.ProductLaunchVault.com/WhyYellowPagesAdvertisingIsDead.pdf

I hope that you find it useful and that this will help you in your main street marketing business yourself.

Thanks
Gavin

P.S. In the report, I mention my Main Street Marketing Machines bonus if you are SERIOUSLY interested in starting targeting local businesses in your town

I was just watching video 1 of Main Street Marketing Machine which I did a review of in my previous post ” Main Street Marketing Machine video 1 review now that it has officially launched and went:

I know those marketing templates!

This is a screenshot of video 1 where I saw it:

Now you may wonder how do I know – well the answer is:

Because I use these same marketing templates with my local marketing customers!

So, if you want to know where they are from, here is the direct link to the brochure part of Stock Layouts site – http://www.stocklayouts.com/Templates/Brochures/Brochure-Templates-Designs.aspx

They have some good quality material which is pretty cheap and some great free templates too.

Main Street Marketing Machines is the latest top shelf product focusing in on the offline marketing or local marketing bandwagon. Released by Mike Koenigs from Traffic Geyser fame it seems like Local Business Money Machine but stepped up a notch.

What this product will do is provide you with a business in the box for internet marketers to help out small businesses in your local area.

A highly impressive video launch is happening powered by Mr Video himself Andy Jenkins and the first pre-launch video 1 is highly professional and has great content.

Video 1 – Setting the Scene: Why Is Online Marketing For Offline Businesses So Great?

This first video really just sets the scene and explains why this is so good an opportunity. When you look at the USA, more than half of the country’s economy is powered by main street small businesses yet only 1 in 38 of all internet marketers spend any time with small businesses.

As Mike says, when you look at most internet marketers who know a lot yet make less than $1,000 a month from marketing, why don’t you focus on small businesses

Sidebar: This is one area where I personally spend part of my time in designing and building online marketing websites for small businesses such as auto repair and swimming pool shops as an example.

The reason is easy – Did you know that

• 46% of small business owners do not have a website which equates to 13.6m small businesses do not have a website (in USA)

Do you know any small business who does not have a website in your local town?

Now, 60% of owners plan to spend the same amount on advertising as last year and 26% SPEND MORE want to spend more. Now the key is

• 69% WANT TO SPEND their money on Online Marketing

Can you help them as currently only 1 in 38 of internet marketers spend time with main street small businesses which makes this a huge opportunity for you and I.

Let’s watch this space as the launch unfolds but I suggest you optin to check out what happens as Main Street Marketing Machines will be impressive and will provide lots of good free content.

Yet another Clickbank style product – Clickbank Predators has just kicked off its pre-launch offering a DIY affiliate marketing review site template provided as part of the pre-launch aka a fill in the blanks style approach to create a product review site using affiliate marketing to make money.

It is clearly a different style launch to the usual clickbank products with no massive salesy launch (yet!) and a more traditional internet marketing guru launch offering free content and more relationship style selling.

Fill in the blanks affiliate marketing review site

The first stage of Clickbank Predators has provided this affiliate marketing review site template and the example that Chris Fox is presenting is for a review style site for Commission Blueprint 2.

According to Chris, this template made him over $4,000 in affiliate commissions during the product launch and overall this template has made over $100,000 in commissions so clearly it does work.

The example to the left is the site which in this case is made using WordPress and can be seen as a demo in real life at http://www.commissionblueprint2site.com/ It is built using the standard FlexSqueeze theme so is definitely available for anyone to use as a basis.

Now where Chris has taken this the next step is not just show you the ACTUAL site that made him over $4,000 in commissions which he explains everything through the video but also a template to make sure you understand the logic behind WHY he has done what he has.

When you go to the CB Predators squeeze page, you can optin to get the video that explains the science around the process and why:

1. The top says “So your looking for a Commission Blueprint 2 review?
2. A sub section says “The Good, The Bad And The Ugly….”
3. and much much more

After you review the video, download the PDF template that you can use as a basis to create your own review site replacing Commission BluePrint2 with your product you want to promote.

If yo uwant to bypass the whole process, here is the template – http://cbpredators.com/downloads/cbpredatorstemplate.pdf but if you want to understand, the video explains the logic behind it.

What is CB Predators?

This will be explained more over the coming days but suffice to say, the product has been under construction since October 2009 and it is a software product that is designed to create “Five Figure Commissions In just 18 Clicks”

If you want to know more and to listen to the pre-launch and get more content such as the Affiliate Marketing review site template, sign up to learn more about CB Predators today

Gotta love this email subject – “The DEATH of the Salesletter” which is what Ryan Deiss’s Video Sales Letter Formula is all about. This follows on from my earlier blog post about split testing which Ryan does so well.

Anyway, Video Sales Letter Formula is now LIVE and about to be heavily promoted so let me explain what it is all about

What is Video Sales Letter Formula?

The main sales page video which is 21 minutes long explains what is now changing with sales pages and he is certainly telling the truth in that video sales letters are now becoming more proficient than long form sales letters.

How do I know?

Well you can simply look at the last few mega launches from Frank Kern, Andy Jenkins and Jeff Johnson just for starters. How many long form sales letters did you see? Absolutely NONE.

Aside from the guru in video Andy Jenkins with The Video Boss launch , you will notice the now prevalence of PowerPoint style videos aka Camtasia being used to record someone talking to the PowerPoint video. Simple isn’t it? The great thing about these is that rather than a reader having to just read the long form letter, you can now get access to the reader through multiple modalities i.e. text, audio and video which is why they work.

To add to the success of this format, Ryan says that compared to his last long form salesletter

Video sales letters are converting 321% better than my last launch

and to me the BIGGIE is

My average sales conversions have gone from 2.1% to a staggering 6.9%

Ryan explains that there is a 12 step process to creating thee videos and he gives you the template in video sales letter formula. In conjunction with the process, Ryan provides a few bonuses including his Magic Buy Button software  Overnight Product Creation to help you get started and his new “Triple X” process which is designed to triple the value of every customer transaction by assisting with the process of creating upsells, cross sells and of course continuity income which is Ryan’s speciality from the days of continuity blueprint.

In Summary

I agree with everything Ryan says in the process and that video sales letters are certainly the way of the immediate future however I would say these videos are really just a long form copy in disguise and that you need to know how to write sales copy a la John Carlton style to be a true success.

What Ryan Deiss’s Video Sales Letter Formula will do though is give you a fast start  to the process by providing the knowledge and tools to get going.

In the launch of video sales letter formula, you will see the use of Ryan Deiss’s Magic Buy Now Button which interestingly has been included as being worth $5000 to Ryan as he explains in his sales letter video.

Now Ryan is a very very good marketer and his split testing of what works has been covered in detail in my earlier blog post split testing review of video sales letter formula which basically shows that this sort of technology works and a Magic Buy Now Button aka a delayed Add To Cart button in conjunction with a video sales letter is the thing to do (for now!)

Anyway, in the spirit of Product Launch Vault, I bring you this technology within my latest report. Find out:

1. What code do you need to add to your web page
2. When should you make the Add To Cart button appear
3. Examples of how it is used and why

Download the ryan deiss magic buy now button report now

To Your Internet Success
Gavin

It has been really interesting watching the split testing of the launch of the new product by Ryan Deiss Video Sales Letter Formula.

All this testing is occurring before he has announced this new product to his affiliates, obviously checking all the possible combinations and working out the highest converting offer. What I mean is as follows:

Over the past week, I have received multiple emails with:

1. Different web addresses
2. Different email content
3. Different email headings

and that’s what I call proper split-testing.

Different web addresses

The emails I have received have been directing me to the following web addresses:

• http://www.drivingtraffic.com/3x-video
• http://www.uglyvideosalesletters.com
• http://www.howtotripleyoursales.com/
• http://www.deathofthesalesletter.com/

Now to me the interesting thing ignoring the first example as this is a link off his blog is the emotion in the domain name – “ugly”, “death” – very interesting use with the end result after clicking on these websites going to a completely normal domain name which sounds like a product and is

• http://www.videosalesletterformula.com/

*** You can see another example where Ryan is using this technique is with Facebook Ad Power

Note the use of the almost patented Ryan Deiss “Add To Cart” orange button which I first covered back in this blog post back in June 2009! http://www.productlaunchvault.com/195/do-you-know-what-is-the-best-buy-now-button-to-use/

Different Email Subjects

Again following up on the domain names, there is again a lot of emotion in the email subjects- see what I mean

• I Gotta “Banish’ This Video
• How to SELL with PPT Video
• The World’s UGLIEST Video
• The DEATH of the Salesletter? [VIDEO]
• One Trick TRIPLED my Sales Instantly
• 3X your sales (no additional traffic needed)

Check out though what is in common with all of these except two – a CAPITAL word appearing. Correct me if I am wrong, but I get the feeling Ryan knows something about conversion rates using this.

I recommend you try this out too

Different email content

Obviously I am not going to copy all the different emails into this post as it will start to get a bit ridiculous but some points I have noticed:

1. All have THREE links to the website in the email and no obvious click tracking i.e. you can see the domain name
2. All have one or more P.S.s
3. No more personalization – they begin with Hey or Hi

Video Sales Letter Formula – Next Steps

In the next 48 hours or so, I expect maybe some more testing before the site is taken down leading into the pre-launch and then launch of the product. In the meantime, here is the link to the video sales letter formula video just in case it gets taken down – http://videosalesletters.s3.amazonaws.com/vidsalesletter-salesvid-v2.flv

Anyway, hope you found this interesting, I will follow up in the next couple of days, my analysis of the actual video sales letter formula and the ryan deiss launch video sales page

Enjoy!
Gavin