1 February, 2009 by Categories :
PPC Classroom 2.0
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PPC Classroom 2.0 review – module 7 – launching your campaign

This is now the seventh of 9 ppc classroom 2.0 reviews and the seventh module is called “Launching Your Campaign… Do You Have a Dud, or a Winner?”.

You have built your adwords campaign and you set it to active – this is the point where you can have a success or a failure. What do you do next!

When you launch your campaign, amit works through the 4 different scenarios for every launch and how do you decide whether the adwords campaign is a success or not. The 4 scenarios are pretty well clear to everyone:

  1. Lots of traffic and lots of sales – BINGO
  2. Some traffic and some sales
  3. Some traffic and no sales
  4. Almost no traffic

Amit explains that regardless of the scenario, there is work to do – even if you are making sales. Looking at one of the scenarios – scenario 2 below, amit gives an example of what you should do

In this scenario, you’re getting a good amount of traffic; however, your conversion rate is woefully bad. You’re spending $200 per day but making only $50-$100 per day in sales, WAY below break even.
If this is the case, then here’s what may be the problem:

Are all your ads in position 1 or 2? If so then you’re bidding too high. You’re getting a ton of click-happy visitors and paying through the nose for it. Drop your bids by 30% (or more) across the board and reassess your campaign.
How targeted are your keywords? Check to see what keywords you are bidding on, and how targeted they are to your offer. If you have a lot of junk keywords in your list, they could be killing your conversion rate, especially if you’re getting a ton of traffic from these keywords.
Do Your Google ads make sense? Poorly written Google ads can also kill your conversions. Check to see if you’re following all the guidelines for writing Google ads I talked about in Module 4. Also, imagine you’re a visitor seeing your ad for the first time. Does it make sense? How does it compare to your competitor ads?
Your landing page may be poor. If you’re having doubts about your landing page, upload a set of ads that directly link to your merchant site and that are identical to your original ads (expect for the display URL, of course). This way, you can quickly test if your landing page is the problem by comparing your landing page conversion rate to the conversion rates you’re getting with direct linking.

 

All very good advice and I particulalry appreciate his advice as to when to suspend your campaign as he gives you clear advice atwhat point you need to move on

For now, you cannot buy ppc classroom 2.0yet but you can sign up to be notified when they reopen starting with the relaunch on Febuary 9th. You will be given lots of additional content on pay per click in this launch so be ready.

1 February, 2009 by Categories :
PPC Classroom 2.0
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PPC Classroom 2.0 review – module 6

This is now the sixth of 9 reviews of ppc classroom 2.0 and the sixth module is called “Deciphering the Elusive Google Quality Score”.

Google quality score

The google quality score is probably the most misunderstood part of google adwords and is the reason most affiliates give up on Google due to the impact quality score can have on your adwords campiagns.

The quality score was introduced by google to make sure that when a user clicks on paid ads, i.e. the ads on the top and right hand side of the search engine that they go to a page that shows relevant pages and products. The message from ami is that if you don’t get this right, forget adwords right now.

In pcc classroom 2.0 module 6, amit goes into a lot of detail and best practices focusing on a detailed breakdown of the four critical factors that make up the google quality score and in particular, the information that amit has worked out over the years which help your quality score. Reviewing amit’s tips and tricks, you can see that amit has been doing this for a long time and some of his ideas are now being incorporated into other products such as Get Money From Google which also deals with landing pages.

Explaining this in more detail, the reason the quality score is so important is explained by amit mehta below:

Quality score is the difference between a campaign with a poor quality score and a great quality score is often the difference between a campaign that’s losing money versus one that’s making money.
A poor quality score will force you to pay more per click, cutting directly into your ROI; that is, if you’re profitable at all.
What’s worse is that your minimum bids will be MUCH higher as well! High minimum bids will disable a lot of your keywords and reduce the amount of traffic you can buy.
If you have a “low quality” landing page in Google’s eyes, then your minimum bids will go up to $5-$10 and you will get ZERO traffic. On the other hand, if you have a great landing page quality score, then you can expect to get discounted clicks and have 90% or more of your keywords active and getting traffic.

Competitive Advantage

Having a great quality score (compared to your competition) gives you a HUGE competitive advantage. You’re not just paying LESS per click for the same keywords; you’re getting a lot more traffic since you’re also showing up for keywords your competitors are not.
Here are the three areas you need to focus on in order to get the best possible quality score:
1. Properly setting up your campaign (as I discussed in Module 4)
2. Split testing your ads for high CTR
3. Building an affiliate site that will get a good landing page QS

For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from what is now February 9th. You will be given lots of additional content on pay per click in this launch so be ready.

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