2 February, 2009 by Categories :
PPC Classroom 2.0
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PPC Classroom 2.0 review – module 9 – bid optimization strategies

This is now the ninth and final review of the 9 ppc classroom 2.0 reviews with this module called “Bid Optimization Strategies”. This is the last nodule you will need to look after in ppc classroom 2.0 after you have launched your adwords campaign and have seen some sales results.

In this final module amit goes into detail on the advanced bid optimization techniques that tells you exactly when and how to adjust your bids, and by how much.

At the end of the day, this is not rocket science but after years of experience, amit has perfected the exact time when you should either raise your price or lower your price which is particularly good and gave me one of those “a ha” moments.

Each keyword should be looked at as being either – high converting, mid converting and low converting – amit explains what this means and then you need to either raise or lower your bids based on this information (after having statistically significant results)

A lot of the science involved in bid optimiztion relies on one thing – not being emotional. Amit explains below:

All the bid optimizations I’ve discussed in this module are very easy to implement. What’s shocking is that even when presented with such a simple cookie-cutter approach to campaign optimization, most affiliates will still fail.
Why is that? Their emotions get in the way. Seriously. Let’s say you just launched a campaign, and it’s going well. It’s been breaking even for a week. You decide to wait another three weeks before you start optimizing your bids.
Now let’s say you get hit with a bad day. You have the same level of traffic, but it results in zero or very few sales. How should you react?
Here are a few possibilities:

– A. Pause your campaign, and wait two days before you restart.
– B. Lower your bids by 50%. You can’t keep losing money, can you?
– C. Shut down your campaign. Obviously this offer doesn’t convert any more!
– D. Realize that on any given day, your conversation rate can fluctuate drastically. You make no changes to your campaign and continue to patiently collect conversion data.

Now if you chose D, then you’re right. However, would you really choose D? I mean, you just lost $300 that day. Out of the blue, your campaign conversion rate dropped! Shouldn’t you do something? The fact is, affiliates who choose options A, B, or C have let fear grip them. This type of fear will keep them from properly bid optimizing their campaign. In many cases, their campaign will never achieve profitability.

If you would like to know more about bid optimization and ppc classroom 2.0, head on over to their main page where you can sign up for their free content when they reopen starting with the relaunch on February 9th.

Click here to download the Membership Site Masterplan free report

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