1 February, 2009 by Categories :
PPC Classroom 2.0
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PPC Classroom 2.0 review – module 6

This is now the sixth of 9 reviews of ppc classroom 2.0 and the sixth module is called “Deciphering the Elusive Google Quality Score”.

Google quality score

The google quality score is probably the most misunderstood part of google adwords and is the reason most affiliates give up on Google due to the impact quality score can have on your adwords campiagns.

The quality score was introduced by google to make sure that when a user clicks on paid ads, i.e. the ads on the top and right hand side of the search engine that they go to a page that shows relevant pages and products. The message from ami is that if you don’t get this right, forget adwords right now.

In pcc classroom 2.0 module 6, amit goes into a lot of detail and best practices focusing on a detailed breakdown of the four critical factors that make up the google quality score and in particular, the information that amit has worked out over the years which help your quality score. Reviewing amit’s tips and tricks, you can see that amit has been doing this for a long time and some of his ideas are now being incorporated into other products such as Get Money From Google which also deals with landing pages.

Explaining this in more detail, the reason the quality score is so important is explained by amit mehta below:

Quality score is the difference between a campaign with a poor quality score and a great quality score is often the difference between a campaign that’s losing money versus one that’s making money.
A poor quality score will force you to pay more per click, cutting directly into your ROI; that is, if you’re profitable at all.
What’s worse is that your minimum bids will be MUCH higher as well! High minimum bids will disable a lot of your keywords and reduce the amount of traffic you can buy.
If you have a “low quality” landing page in Google’s eyes, then your minimum bids will go up to $5-$10 and you will get ZERO traffic. On the other hand, if you have a great landing page quality score, then you can expect to get discounted clicks and have 90% or more of your keywords active and getting traffic.

Competitive Advantage

Having a great quality score (compared to your competition) gives you a HUGE competitive advantage. You’re not just paying LESS per click for the same keywords; you’re getting a lot more traffic since you’re also showing up for keywords your competitors are not.
Here are the three areas you need to focus on in order to get the best possible quality score:
1. Properly setting up your campaign (as I discussed in Module 4)
2. Split testing your ads for high CTR
3. Building an affiliate site that will get a good landing page QS

For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from what is now February 9th. You will be given lots of additional content on pay per click in this launch so be ready.

Click here to download the Membership Site Masterplan free report

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