25 February, 2010 by Categories :
Affiliate Marketing
Affiliate Millionaire
Andrew Fox
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Affiliate Millionaire Video 3 Review

From reading Andrew Fox’s last email, the affiliate millionaire launch is going superbly. Sorry its a bit late but here is my video 3 review of the course with the information I have seen so far is looking pretty damm good.

Video 3 is showing actual excerpts from the affiliate millionaire course and lasts almost 36 minutes. Check out my affiliate milllionaire video 2 and video 1 reviews too.
I am getting used to his lilt now and find it very easy to listen to and comfortable, so let’s begin

Module 1 – What markets to focus on

I guess I am not surprised what he is suggesting as at the end of the day the key niches to focus on are the obvious ones, e.g. lose weight, remove debt, cure your health etc. Andrew calls them “solution markets” and from what i can see of this module 1, it is basically choose your market or niche to focus on based on Maslowes hierarchy of needs which I first heard about from Eben Pagan and basically the markets to focus on are around 3 key areas

  1. Money and business
  2. Health and Fitness
  3. Relationships

Why these – because more money is spent in these 3 areas than any other niche combined – scary really but not surprising as at the end of the day if you think about it if you have money, a relationship and are healthy what more can you ask for.

In the video, Andrew then goes into finding an affiliate product within these solution markets and uses a great case study and of course a great product being www.truthaboutabs.com.

How to find a great affiliate product to promote

None other than go to Clickbank Marketplace and find the niche to focus on. My recommendation is to find the niche you personally have the most passion about and then search clickbank products by Gravity with the highest gravity meaning the products that are being promoted the most which therefore implies are making the most money for the affiliates

Module 3 – Email Magic Trigger 1 – Story telling

This excerpt is all about one of the four magic triggers that Andrew says you need to focus on to write good email copy and the first trigger is “story telling”. According to Andrew this is more powerful than any other method which to me sounds like it is straight out of the Frank Kern Mass Control playbook.

The reason is that it engages the readers mind and keeps their attention longer in order to keep the reader more engrossed. Cannot fault Andrew on this point at all and spot on.

So what does this do for you as an internet marketer well, you will get:

-> much higher open rates – up to 80%
-> click throughs up to 50%. industry average is 1%
-> much higer conversion rates = TON MORE MONEY

this becomes a win win scenario for you and your reader as the aim is to get subscribers to thank you for sending the info on the product to them.

As part of affiliate millionaire module 3, Andrew then goes into a niche on golf improvement using his alter ego “Arnie Gallagher” and runs through an example email that he sends as part of his auto responder trail.

Each email should have a header tag as an example:

“Exclusive Insider News” On What’s
Happening in the Golfing World Today
———————————

The rest of the email is all very converstaional and story telling. Interestingly after doing a search for “Arnie Gallagher myself on google I found some sample emails from Andrew here which you can download to see his style of email copy.

Email copy resources

http://dominatingcb2.com/send14days.txt
http://dominatingcb2.com/send21days.txt
http://dominatingcb2.com/send24days.txt
http://dominatingcb2.com/send26days.txt
http://dominatingcb2.com/send30days.txt
http://dominatingcb2.com/antilink.txt

Notice the language contains golfing terminology and words that have sounds e.g. Plop for golf ball landing in the water. This shows the feelings and gets the reader to feel the story being told and the key is to sound humble

Module 4 – 30 days to automated sales

This module is all about email and the use of aweber. Not the bext excerpt I think as not really much content other than a “how do I use aweber” which is pretty straightforward.
Items being covered in this module are:

  • Best subject lines
  • Spacing and timing between email messages
  • Killer content for your emails
  • How often to pitch an offer

plus some advice which I thought was interesting e.g. use real world events to recognise you as the authority. One thing I know that all the best internet marketers do and is absolutely important – “Andrew is a big tester of emails”

Well that’s it from affiliate millionaire video 3 a review of three of the modules within Andrew Fox’s course.

Hope you enjoyed
Gavin

25 January, 2009 by Categories :
PPC Classroom 2.0
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PPC Classroom 2.0 – module 2 review

This is now the second of 9 reviews of ppc classroom 2.0 and this second module is called “Keyword reseach – building a killer profit pulling keyword list”.

Straight from the beginning, there is an important concept to grasp regarding keyword research which is the number one reason most people fail with adwords and that is deep keyword lists vs broad keyword lists. This is explained below in an excerpt from ppc classroom module 2.0:

To illustrate this critical mistake, let me walk you through a simple example.
Back when I was a newbie I decided to promote a spyware remover offer from ClickBank. I cracked open my Wordtracker.com account and typed “spyware” in the search box.
I downloaded a total of around 500 keywords, which I believed would get the most traffic based on Wordtracker’s search volume estimates.Now, I thought to myself: “Okay, I’m going to create a super-targeted AdWords campaign. That way I’ll have an advantage over most other affiliates so I can make big profits in this market.”

I then proceeded to spend several hours painstakingly creating targeted ad groups for this spyware campaign. I separated all the “spyware remover,” “spyware download,” “spyware cleaner,” and other search terms into separate ad groups with tightly targeted Google ad copy.
Lo and behold, my ad was on the bottom of page 2. I barely got any traffic, at $0.50 a click!
So I increased my bid and started receiving more traffic. However, based on my conversion rate and the amount I was paying per click, I was losing money like crazy, so I paused my campaign.
At the time I concluded that the spyware market was “saturated” and I moved on. Does this sound familiar?
So here’s my question to you: Was “market saturation” the real reason my campaign failed? No. The reason my campaign failed is because I made that ONE mistake I talked about earlier.

The mistake was with how I did my keyword research. The spyware keyword list that I dug with Wordtracker was a Deep Keyword List. Every single keyword in my list had the same root keyword, “spyware,” in it. Finding longer phrase variations of one root keyword (in this case,
spyware) is what I call going deep. When you go deep, you dig down to find all the different ways people are searching with the word “spyware” in their search phrase.
But there’s a fatal problem with these deep keyword lists…

When someone is looking to remove spyware from their computer, they may type in a search term that doesn’t have the word “spyware” in it at all.

Think about this for a minute. What other terms might they type in besides “spyware”?
For starters, there are different types/names of spyware: trojan, dialer, keylogger, malware, adware, browser hijacker, worm, backdoor, etc. There are also, literally, thousands of different spyware agents and rogue programs, such as w32.

Given that, someone looking to remove spyware from their computer may be typing these terms into Google:

Remove trojan
Delete worm
Destroy keylogger
Erase w32

As you can see, someone who searches for spyware removal in this case may not necessarily use the keyword “spyware.”
If I were to launch an affiliate campaign in the spyware market again, I would start out with a keyword list that looks more like this:

delete adware
delete backdoor
delete browser hijacker
destroy dialer
destroy keylogger
destroy malware
destroy spyware
destroy toolbar
find adware
find backdoor
ETC.

This is what I call a BROAD keyword list. Putting together a broad keyword list like the one above is what I call “going wide.”

A broad keyword list contains a diverse array of related, more specific, and lateral keywords. These keywords may include:

– Synonymous keywords (malware, adware)
– More specific terms and names (Trojan, browser hijacker, etc)
– Specific lists of terms (names of all the different spyware agents and rogue
programs out there, such as w32 etc.).

And this is just the beginning of ppc classroom 2.0 module 2. It then goes into talking about the keywrod tools you should use and believe it or not the main one to use is free and the other one is a must have so you can spy on your competitors keywords which gives you a great advantage in building a keyword list without all the heartache and testing.

I am very impressed with module 2’s content as it really shows where most people including myself beforehand were going wrong with keyword research. Broad keyword lists are the key and start using your lateal thoughts to generate keywords rather than going deep straight away – oh and by the way, the free ppc keyword tool that is recommended to use is made by none other than the owner of AdWords if you know what I mean!!!!!
Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom 2.0 to sign up to be notified when they reopen starting with the relaunch from Febuary 1st.

24 January, 2009 by Categories :
PPC Classroom 2.0
(0) Comment

PPC Classroom 2.0 – module 1 review

This is the first of 9 reviews of ppc classroom 2.0 starting with the first module “Market Research – How to Find Winning Affiliate Offers”.

This module goes into depth looking firstly at Clickbank, then at Commission Junction and tells you what you need to look for from each of these networks such as gravity, earnings per click etc. This is important for you in that you can remove any dead wood products before you start so you don’t waste any money on adwords as it can go quickly if you are not careful.
These two networks are the most important but not the only ones and advice is given on different networks plus advice on whether it is a good offer for the search network or the content network which is very useful and something I hadn’t really considered before.

Here is an exceprt from pcc classroom 2.0 module 1:

Is EPC an important metric to look at when deciding what offer to promote? Yes, but it’s NOT the only factor you should consider. EPC is really meaningful only within a given niche and whether the offer pays per lead or per sale.
Here’s what I mean. If you’re looking at mortgage offers that pay you every time someone fills out a form (called pay per lead), then you can expect a very high EPC, since the conversion rate on filling out a form will be HIGH. On top of that, mortgage offers have a high payout.

However, the average you can expect to pay per click in the mortgage market is MUCH higher than you can expect to pay if you’re trying to sell business supplies through vistaprint.com.

Why is this important? Because of this formula…

Profit per Click = EPC – CPC
(where CPC = Cost per Click)

What’s important is that the difference between your EPC and your CPC is your profit.

Disclaimer: Be sure to pay attention to the particular terminology used by the affiliate network. If you are promoting another affiliate program, then please look closely at the terminology used. For example, Azoogle, a popular CPA (cost per acquisition) network uses ECPC which is earnings per 100 clicks. So be sure to pay attention!

As you can see, pretty detailed content and that is just one paragraph in module 1. Where this module also got interesting to me is with your mindset and the fact that you have power – think about it, if you are promoting a product as an affiliate you are spending your money to drive sales for them. Why don’t you contact the affiliate manager of the product and ask them to help you by asking questions such as does this product promote well through paid search, how much do their top affiliates make per month and so on. Makes you think.

Anyway, my opinion of this module which gives you the initial groundwork and metrics to know what to look for is that it is good and sets you up nicely for the meat of pcc classroom 2.0 which is in the the following modules, starting with module 2.

Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from Febuary 1st.

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