24 January, 2009 by Categories :
PPC Classroom 2.0
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PPC Classroom 2.0 – module 1 review

This is the first of 9 reviews of ppc classroom 2.0 starting with the first module “Market Research – How to Find Winning Affiliate Offers”.

This module goes into depth looking firstly at Clickbank, then at Commission Junction and tells you what you need to look for from each of these networks such as gravity, earnings per click etc. This is important for you in that you can remove any dead wood products before you start so you don’t waste any money on adwords as it can go quickly if you are not careful.
These two networks are the most important but not the only ones and advice is given on different networks plus advice on whether it is a good offer for the search network or the content network which is very useful and something I hadn’t really considered before.

Here is an exceprt from pcc classroom 2.0 module 1:

Is EPC an important metric to look at when deciding what offer to promote? Yes, but it’s NOT the only factor you should consider. EPC is really meaningful only within a given niche and whether the offer pays per lead or per sale.
Here’s what I mean. If you’re looking at mortgage offers that pay you every time someone fills out a form (called pay per lead), then you can expect a very high EPC, since the conversion rate on filling out a form will be HIGH. On top of that, mortgage offers have a high payout.

However, the average you can expect to pay per click in the mortgage market is MUCH higher than you can expect to pay if you’re trying to sell business supplies through vistaprint.com.

Why is this important? Because of this formula…

Profit per Click = EPC – CPC
(where CPC = Cost per Click)

What’s important is that the difference between your EPC and your CPC is your profit.

Disclaimer: Be sure to pay attention to the particular terminology used by the affiliate network. If you are promoting another affiliate program, then please look closely at the terminology used. For example, Azoogle, a popular CPA (cost per acquisition) network uses ECPC which is earnings per 100 clicks. So be sure to pay attention!

As you can see, pretty detailed content and that is just one paragraph in module 1. Where this module also got interesting to me is with your mindset and the fact that you have power – think about it, if you are promoting a product as an affiliate you are spending your money to drive sales for them. Why don’t you contact the affiliate manager of the product and ask them to help you by asking questions such as does this product promote well through paid search, how much do their top affiliates make per month and so on. Makes you think.

Anyway, my opinion of this module which gives you the initial groundwork and metrics to know what to look for is that it is good and sets you up nicely for the meat of pcc classroom 2.0 which is in the the following modules, starting with module 2.

Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from Febuary 1st.

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