22 March, 2010 by Categories :
Facebook
Ryan Deiss
(2) Comment

Facebook Advertising vs Google Adwords – Latest Statistics

The war between Facebook Advertising and Google Adwords is going to pick up according to an interesting statistic from a newspaper article I have just read today.

Facebook targets $2bn as it overtakes Google

What is happening is that global advertisers such as Unilever, Coca-Cola and Procter & Gamble are already moving away from building expensive microsites towards constructing Facebook pages for their brands and accoridng to Ciaran Norris from Mindshare

Some of the biggest direct digital advertisers are shifting budgets from Google to Facebook

This is shown in that last week Facebook overtook Google for the first time as the most visited website in the US, according to research firm Hitwise, which clocked Facebook at 7.07 per cent of all web traffic, just ahead of Google’s 7.03 per cent

What this shows to me is that learning about Facebook advertising is going to become more and more important and tools such as what Ryan Deiss is teaching about Facebook – Facebook Ad Power is going to be huge. I covered this product back in mind February in my initial review and then the follow up detail about the facebook ad creation process

If you want to learn more about how to succeed in facebook advertising, I suggest it is time to investigate this further whilst this product is still on the market

Check out Facebook Ad Power today and see what you think

14 February, 2010 by Categories :
Facebook
Ryan Deiss
(5) Comment

Learn why Facebook advertising is the new Google Adwords

UPDATED: There is a new Facebook advertising course out right now from Ryan Deiss  Facebook Ad Power which is now taking the Internet by storm as it is such a new idea and according to Ryan very successful with great positive ROI. It was initially only going to be available for a short time but from what I have seen it will be online for a while as it is so popular.

If you want to read a bit more, you can read my initial facebook ad power review or just jump straight to the facebook ads site

I have not bought the course but it has made me think and whilst I have not yet created a new Facebook ad, I have had a look through the facebook ad creation section and what you can do and it is impressive.

Facebook -Create an Ad

Just thing about this, you have the potential of reaching over 400,000,000 active Facebook users and for each ad you create, you can target specific groups of users and can pay either as pay per click (PPC or CPC) or impression (CPM) in your local currency. Think about this, rather than using Google Adwords, you can tailor ads to 400,000,000 potential users and look at the diagram below, you can see the sort of tailoring you can do:
facebook_advertising

In terms of ad specifics, your title can have up to 25 characters, and the ad body can have up to 135 characters. You can add any sort of image which will be resized to fit in a 110px wide by 80px high box.

And now the biggie, you can target your ad based on the following criteria:

  • Location
  • Age
  • Sex
  • Keywords
  • Education
  • Workplace
  • Relationship Status
  • Relationship Interests
  • Languages

Look at this list and depending on what product you sell means you can really direct your ad only to the most relevant people – married or not married(think dating products), students or not students, particular, hobbies and on the story goes.

But remember – Your ad should direct users to the most relevant landing page. When a Facebook user clicks on your ad, they should be taken immediately to a page that is specific to the information or product in your ad.

Reading some of the case studies, I see using Facebook examples of a CTR of 8-12% and of course a positive ROI as you are able to get ultra targeted traffic due to the criteria you are able to target your ad to.

So, to create an ad you need to go to the following url-  http://www.facebook.com/ads/create/

By the way, if you just want the link to the presentation, you can get it here –http://videosalesletters.s3.amazonaws.com/fb-salesvideo%20-%201.flv

Click here to download the Membership Site Masterplan free report

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