I don’t know if it is just me but is it internet marketing seminar season?

In the past week I have seen advertising for Armand Morin’s “Armand Morin Live” event which will be held in Los Angeles on March 12th – 14th, Perry Marshall’s Adwords Master Event Summit seminar will be held in Maui March 1st to 3rd and of course the big one being StomperNet LIVE 9 in Atlanta March 25th – 28th.

I guess the reason must be that it is spring but would love these to be more spread out a bit so more of us can attend more than one internet marketing training event due to costs.

So what are they all about well let me explain in my internet marketing seminar review or should I say preview:

Armand Morin Live

This is an intensive 3 day event being run solely by Armand.  What i have heard so far is that he will cover some pretty interesting topics not least the Visa/Mastercard crackdown with continuity programs which should be very interesting to see. And as good but probably boring! is the coverage on the stricter FTC regulations.

Aside from these areas which every internet marketer needs to know now, there are the following topics:

1. How to dominate the “local search” business.
   This is to me key now for small businesses – make use of Google local it is excellent
2. Why your “marketing sequence” is likely killing your conversions – and an easy method for quickly fixing it.
   I am not too sure what is likely to be covered here, doesn’t sound overly interesting to me
3. How to REALLY leverage social media tools like Twitter, Facebook and Google Buzz.
   Blah Blah – more social media stuff – the Google Buzz reference is interesting though as I wonder exactly where this will head – will it compete with Facebook – I doubt it
4. THE most effective (and highest converting) salesletter you should use
   Interested to hear what is going to be said here, especially after seeing the power of video sales letters which every Internet marketer uses nowadays. This must be the way of the future and what will be covered here
5. Why Microsoft Bing is quickly becoming the “go-to” place for pay per click marketing and how you can easily stay ahead of your competition
   Really? I doubt it in most countries – maybe in USA this could be the case but I know in other countries such as Australia that Google takes about 90% of ALL serach engine traffic. Maybe this has the better ROI but that’s it. If you don’t get any traffic who cares about ROI!

Perry Marshall – Google Adwords Master Summit

Now before I start to explain what this is – there is a BIG caveat. You must have documented evidence that you spend over $5000 on PPC every month as this is a serious training on Google Adwords

Learn about some very serious Adwords features and knowledge from Perry and his team of experts. I had a look through the speaker list and I am seriously impressed – none other than Amit Mehta from PPC Classroom, Glenn Livingston of Rocket Clicks who a friend of mine said he is one guy you must follow, Jonathan Mizel who has been around for years and will be discussing media buys and one very interesting guy who I would love to see being Richard Stokes, president of AdGooRoo.com.

Richard is purportedly going to show some really key things like:

• What’s the difference between the ACTUAL number of searches Google gets, and the number they tell you in their keyword tool
• What were the top 10 affiliate ads in Google in 2009
• What image ads are getting the most impressions on Google’s content network this month

and to quote Perry

You cannot be in the same room with Richard Stokes and not go away with 5X more insight on how the Google machine works

All in all an experts conference so head to Maui for at least a great holiday as well!

StomperNet LIVE 9

Tis is put on mainly for all the StomperNet members but there are limited tickets made available for the public for $197 but this is pretty good value considering you get 4 days of Internet marketing training for that price – bargain if you ask me.

Whereas most events are pretty standard stuff being speaker 1 speaker 2 and so on – I am very impressed with their strategy and is not so much a seminar but a full on conference with six separate tracks for breakout sessions plus the usual speakers – interestingly but there are no big headliners on this one.

1. Beginner Track: Learn the basics in core disciplines like SEO and Social Media
2. Advanced Track: Go deep with the StomperNet faculty members
3. Tools Track: The StomperTools partners will be there to show you how to get the most out of the Tools
4. Business Models Track: Learn about eCommerce, affiliate marketing, and other profitable online models from the best in the world.
5. Boutique Track: Learn more about StomperNet’s boutique products like StomperSEOPro and StomperMobile
6. Faculty Roundtable/Site Review Track – get your website reviewed by the experts or sit with them and ask your burning questions.

Definitely not the normal event  is it!

Well that’s it – any more internet marketing seminars or events comig up? Let me know and I’ll do a write up

Just been watching an interesting video about facebook advertising from Ryan Deiss about this being the new Google Adwords. Not suprising Ryan is about to launch Facebook Ad Power so the pre-launch is in full swing.

I have not seen anything like this before so it intrigued me and by all accounts, now is the time to start to learn about how to use Facebook as its popularity continues to grow.

Did you know that there are over 400 million Facebook members now and incredibly they have 39,000,000,000 (that’s BILLION) views per month.

What is amazing though with this new facebook advertising method is that you can advertise by demographics which is incredible.

How about advertising by sex,marital status, geography, interests, hobbies – now that is impressive and think about it. Whatever the niche you are in you can simply choose the demographics you are in. This means the traffic you will get is going to be ultra targeted.

Let’s use wedding planning as an example. What do you think you need to choose to advertise too?. How about single females in their 20s. Isn’t that great – your cost per click now and of course your cost per conversion will shoot up compared to Google.

Facebook Ad Power

Now that you understand the power of facebook advertising, let’s talk about what Ryan is up too.

His team have created a course called Facebook Ad Power which is a tested hundreds of ad variations, landing pages etc. and distilled this down into a course. With the price of the course, you get 12 months of updates so as things get tested and tweaked, you will get the latest updates. I like this sort of strategy as things will change and at least now you can get the benefits of updated sales copy, landing pages optimized for Facebook and much much more.

If you would like to find more, head on over to Ryan’s main site at interestingly -  http://www.newtraffichoneyhole.com/or if you simply want to watch the sales video here it is

http://videosalesletters.s3.amazonaws.com/fb-salesvideo%20-%201.flv

By now you know that during internet marketing product launches you get a lot of content from the internet marketers and none more so than from jeff johnson as part of his underground training lab 2.0 coaching club relaunch.

What we see next in his launch (here)is how he goes about making a viral video in order to dominate the front page of google for a specific keyword. Once this video is on google and across a number of the top ten positions bang it goes off!.

In this case he explains it is all by creating a single video and then publishing it through a number of sources namely social media and video sharing sites. Pretty easy heh?

How to make your viral video tutorial

The core idea which I have summarized from his viral video tutorial is using an example of a video jeff created about a casio camera. Here it is.

1. Create your video (I know I am stating the obvious!)
2. Upload your video on multiple video sharing sites such as YouTube, Viddler, Metacafe, Daily Motion, Atom Films etc.
   This is done by using either trafficgeyser or tubemogul which allow you to upload your videos from these particular sites. Traffic Geyser is recommended by jeff as the better product
3. Goto socialmarker.com and use this service to bookmark the page where the video is located at sites such as Digg, Reddit, Stumble Upon
4. Create (if you haven’t already) a MySpace, Facebook and Squidoo social profile page and add the video onto these pages
5. Goto socialmarker.com again and bookmark these social profile pages
6. Create up to 3 different blogs about the market that the video is in and create stories for that market which reference the video page
7. Add an RSS feed from your blog onto your MySpace, facebook and squidoo page

Now, what you see here is that you have created a number of different pages across a large number of web sites all linking to each other. Google sees these as being different as the videos are from different video sharing sites and are seen as authorities due to all the different sites bookmarking them.

In order to make money from this, on your social profile pages such as Myspace and Facebook as well as the blogs, you need to link to a money site e.g. have a website which is an authority on casio cameras which promotes casio cameras through Amazon.

As you can see, Jeff provides a lot of good content and ideas from his coaching club and that’s just one small segment. You can see the full 15 minute video here -> How to make a video go viral and you can sign up to access more of his content.