12 April, 2010 by Categories :
Ryan Deiss
Video Marketing
(1) Comment

The DEATH of the Salesletter?

Gotta love this email subject – “The DEATH of the Salesletter” which is what Ryan Deiss’s Video Sales Letter Formula is all about. This follows on from my earlier blog post about split testing which Ryan does so well.

Anyway, Video Sales Letter Formula is now LIVE and about to be heavily promoted so let me explain what it is all about

What is Video Sales Letter Formula?

The main sales page video which is 21 minutes long explains what is now changing with sales pages and he is certainly telling the truth in that video sales letters are now becoming more proficient than long form sales letters.

How do I know?

Well you can simply look at the last few mega launches from Frank Kern, Andy Jenkins and Jeff Johnson just for starters. How many long form sales letters did you see? Absolutely NONE.

Aside from the guru in video Andy Jenkins with The Video Boss launch , you will notice the now prevalence of PowerPoint style videos aka Camtasia being used to record someone talking to the PowerPoint video. Simple isn’t it? The great thing about these is that rather than a reader having to just read the long form letter, you can now get access to the reader through multiple modalities i.e. text, audio and video which is why they work.

To add to the success of this format, Ryan says that compared to his last long form salesletter

Video sales letters are converting 321% better than my last launch

and to me the BIGGIE is

My average sales conversions have gone from 2.1% to a staggering 6.9%

Ryan explains that there is a 12 step process to creating thee videos and he gives you the template in video sales letter formula. In conjunction with the process, Ryan provides a few bonuses including his Magic Buy Button software¬† Overnight Product Creation to help you get started and his new “Triple X” process which is designed to triple the value of every customer transaction by assisting with the process of creating upsells, cross sells and of course continuity income which is Ryan’s speciality from the days of continuity blueprint.

In Summary

I agree with everything Ryan says in the process and that video sales letters are certainly the way of the immediate future however I would say these videos are really just a long form copy in disguise and that you need to know how to write sales copy a la John Carlton style to be a true success.

What Ryan Deiss’s Video Sales Letter Formula will do though is give you a fast start¬† to the process by providing the knowledge and tools to get going.

10 April, 2010 by Categories :
Ryan Deiss
Video Marketing
(1) Comment

Download the Ryan Deiss – Magic Buy Now Button technology for FREE

In the launch of video sales letter formula, you will see the use of Ryan Deiss’s Magic Buy Now Button which interestingly has been included as being worth $5000 to Ryan as he explains in his sales letter video.

Ryan Deiss magic Buy Now ButtonNow Ryan is a very very good marketer and his split testing of what works has been covered in detail in my earlier blog post split testing review of video sales letter formula which basically shows that this sort of technology works and a Magic Buy Now Button aka a delayed Add To Cart button in conjunction with a video sales letter is the thing to do (for now!)

Anyway, in the spirit of Product Launch Vault, I bring you this technology within my latest report. Find out:

  1. What code do you need to add to your web page
  2. When should you make the Add To Cart button appear
  3. Examples of how it is used and why

Download the ryan deiss magic buy now button report now

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