4 March, 2010 by Categories :
Frank Kern
(7) Comment

An Awesome Video – Frank Kern’s Core Influence

If there is one video I recommend you watch it is Core Influence from Frank Kern which has just been released for free to all Frank’s subscribers as part of a new launch which will be big as always. They talk about moving the freeline and this is moving it – Why? well the only way to get it before is as part of Mass Control or a special bonus for other people’s products e.g. Traffic Secrets or buying it like I did

I bought this just before Christmas 2009 as part of Frank’s holiday launch and even though I had heard a bit about it before hand, quite simply I was blown away by what he was saying and to think he was unsure about even giving this content as part of the seminar it was recorded at.

I won’t dwell on the content other than to say the first 20 mins is pretty average (basically just showing the less than six degrees of separation between everybody – IT IS TRUE!) but the rest is absolute GOLD CONTENT.

Let me explain the key points of core influence (please let me know if you agree with me):

  1. Do something that you enjoy and what your customers will enjoy
    Do not do something that you don’t feel comfortable with – how to check that well could you be friends with your customers?
  2. Be open honest and congruent with yourself – Note: Frank uses congruency and congruent a lot! What are your core influences?
  3. And the big exercise below – which you must do as this is very powerful

Write down your average day from start to finish

  • This is your thoughts, your actions – e.g. what you have for breakfast, who is with you, what next – where do you work and so on
  • The idea behind this is to get YOU focussed on where you need to get to to have this perfect day and what your REAL motivation is

The video is 2 hours long and is great and is free – download core influence now

10 June, 2009 by Categories :
Frank Kern
Mass Control
(0) Comment

Sample of the Mass control monthly newsletter

As part of the new mass control 2.0 relaunch when you sign up during the pre-launch, you get a copy of one of frank kerns mass control monthly newsletters.

When you read through this, it is pretty detailed stuff and this edition refers to a classic example where an offline business – in this case about Tony Robbins does not understand how internet marketing can leverage the internet to improve their business. It is all about:

The Gospel Truth According To The Holy Laws Of Marketing:
1. The First Sale Is The Hardest One To Make.
2. Most Of Your Profits Are In The Back-End.

You need to have a systematic online plan for strategically selling more stuff to the people who already bought something and in this case it is using direct mail.

Frank goes into how he now uses direct mail to existing customers and provides some very impressive stats where he tested a sales letter (attached in the newsletter so you can see the full content) to customers of mike filsaime, jeff walker and frank himself suffice to say, conversion rates of 19.94% for mike filsaime, 13.59% for shawn casey all generating between $2,830 – $27,030 extra profit per month.

Frank’s direct mail system is as follows:

Step One: The Set Up – You have to have a reason for contacting these people
Step Two: Make An irresistible Offer
Step 3: A Reason To Order NOW
Step 4: Give Them Very Clear Ordering Instructions

All the details are in the newsletter available when you sign up so I won’t spoil Frank’s thunder

The next part of the newsletter is all about the triangle of trust which I referred to in the previous blog post – http://www.productlaunchvault.com/198/mass-control-sneak-attack-triangle-of-trust-video/

8 June, 2009 by Categories :
Frank Kern
Mass Control
(2) Comment

Mass control relaunch – sneak attack – aka “triangle of trust” video

Now that jeff johnson’s re-launch is over for underground training club 2.0, it is time for the next guru relaunch i.e. mass control and I get this promoted by none other than jeff johnson – no messing there after being bombarded by jeffs emails. Also, I received just for starters emails fromĀ  jeff walker and john reese etc. i.e. some of the whos who of internet marketing.

mass control 2.0 is being relaunched on June 12th and this is what you will get below plus a special series of videos that were added since the launch in february which are all about list getting:

Anyway, the first email and pre-launch info you get is available here:


and if you just want the video direct, you can get it below:


Quoting from jeff walker:

“The first third of it is full of really silly shenanigans. You can skip through it (unless you just enjoy watching Frank being silly.) But about halfway through Frank starts diagramming his “triangle of trust”… and this is a great strategy on how to sell more stuff via email”

Jeff is so right with this – check out from 6 min 25 seconds when he starts to get into the triangle of trust which Franks says

“works better than anything I have ever really done before when selling to a list by email”.

Once you sign up for the usual free report which is in fact one of the mass control monthly newsletters – more to follow on this one.

Click here to download the Membership Site Masterplan free report

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