7 February, 2009 by Categories :
Frank Kern
Mass Control
(4) Comment

Mass control desire video – thoughts on initial squeeze page

The first new video in the pre launch for mass control is back. the desire video is all about “How To Create Money (Part 1)” so if you want to follow the guru himself, get on board now and sign up so you can see how he does the mass control launch. This video is all about:

“If you want to create wealth, you need to create desire and trust”

The information is available from http://www.masscontrolsite.com/desire.php note the word desire – very powerful marketing there to get you excited.

I also like to see how Frank is now doing the mass control squeeze page – only the email address is required and note the use of the massize red arrow with the circle around the send button – very focussed call to action so please jump on board with this new style and test it out yourself on your squeeze pages. I see this is very similar to Jeff Walkers product launch formula squeeze page, still showing the video with a lot of content but with these new changes made. Knowing Frank this squeeze page obviously has a better CTR.

Of course I enter my email address and its time to enter the mass control members section ….

Please let me know what you think of the new desire video and the new squeeze page. Does it work for you?

2 February, 2009 by Categories :
PPC Classroom 2.0
(0) Comment

PPC Classroom 2.0 review – module 9 – bid optimization strategies

This is now the ninth and final review of the 9 ppc classroom 2.0 reviews with this module called “Bid Optimization Strategies”. This is the last nodule you will need to look after in ppc classroom 2.0 after you have launched your adwords campaign and have seen some sales results.

In this final module amit goes into detail on the advanced bid optimization techniques that tells you exactly when and how to adjust your bids, and by how much.

At the end of the day, this is not rocket science but after years of experience, amit has perfected the exact time when you should either raise your price or lower your price which is particularly good and gave me one of those “a ha” moments.

Each keyword should be looked at as being either – high converting, mid converting and low converting – amit explains what this means and then you need to either raise or lower your bids based on this information (after having statistically significant results)

A lot of the science involved in bid optimiztion relies on one thing – not being emotional. Amit explains below:

All the bid optimizations I’ve discussed in this module are very easy to implement. What’s shocking is that even when presented with such a simple cookie-cutter approach to campaign optimization, most affiliates will still fail.
Why is that? Their emotions get in the way. Seriously. Let’s say you just launched a campaign, and it’s going well. It’s been breaking even for a week. You decide to wait another three weeks before you start optimizing your bids.
Now let’s say you get hit with a bad day. You have the same level of traffic, but it results in zero or very few sales. How should you react?
Here are a few possibilities:

– A. Pause your campaign, and wait two days before you restart.
– B. Lower your bids by 50%. You can’t keep losing money, can you?
– C. Shut down your campaign. Obviously this offer doesn’t convert any more!
– D. Realize that on any given day, your conversation rate can fluctuate drastically. You make no changes to your campaign and continue to patiently collect conversion data.

Now if you chose D, then you’re right. However, would you really choose D? I mean, you just lost $300 that day. Out of the blue, your campaign conversion rate dropped! Shouldn’t you do something? The fact is, affiliates who choose options A, B, or C have let fear grip them. This type of fear will keep them from properly bid optimizing their campaign. In many cases, their campaign will never achieve profitability.

If you would like to know more about bid optimization and ppc classroom 2.0, head on over to their main page where you can sign up for their free content when they reopen starting with the relaunch on February 9th.

25 January, 2009 by Categories :
PPC Classroom 2.0
(0) Comment

PPC Classroom 2.0 – module 2 review

This is now the second of 9 reviews of ppc classroom 2.0 and this second module is called “Keyword reseach – building a killer profit pulling keyword list”.

Straight from the beginning, there is an important concept to grasp regarding keyword research which is the number one reason most people fail with adwords and that is deep keyword lists vs broad keyword lists. This is explained below in an excerpt from ppc classroom module 2.0:

To illustrate this critical mistake, let me walk you through a simple example.
Back when I was a newbie I decided to promote a spyware remover offer from ClickBank. I cracked open my Wordtracker.com account and typed “spyware” in the search box.
I downloaded a total of around 500 keywords, which I believed would get the most traffic based on Wordtracker’s search volume estimates.Now, I thought to myself: “Okay, I’m going to create a super-targeted AdWords campaign. That way I’ll have an advantage over most other affiliates so I can make big profits in this market.”

I then proceeded to spend several hours painstakingly creating targeted ad groups for this spyware campaign. I separated all the “spyware remover,” “spyware download,” “spyware cleaner,” and other search terms into separate ad groups with tightly targeted Google ad copy.
Lo and behold, my ad was on the bottom of page 2. I barely got any traffic, at $0.50 a click!
So I increased my bid and started receiving more traffic. However, based on my conversion rate and the amount I was paying per click, I was losing money like crazy, so I paused my campaign.
At the time I concluded that the spyware market was “saturated” and I moved on. Does this sound familiar?
So here’s my question to you: Was “market saturation” the real reason my campaign failed? No. The reason my campaign failed is because I made that ONE mistake I talked about earlier.

The mistake was with how I did my keyword research. The spyware keyword list that I dug with Wordtracker was a Deep Keyword List. Every single keyword in my list had the same root keyword, “spyware,” in it. Finding longer phrase variations of one root keyword (in this case,
spyware) is what I call going deep. When you go deep, you dig down to find all the different ways people are searching with the word “spyware” in their search phrase.
But there’s a fatal problem with these deep keyword lists…

When someone is looking to remove spyware from their computer, they may type in a search term that doesn’t have the word “spyware” in it at all.

Think about this for a minute. What other terms might they type in besides “spyware”?
For starters, there are different types/names of spyware: trojan, dialer, keylogger, malware, adware, browser hijacker, worm, backdoor, etc. There are also, literally, thousands of different spyware agents and rogue programs, such as w32.

Given that, someone looking to remove spyware from their computer may be typing these terms into Google:

Remove trojan
Delete worm
Destroy keylogger
Erase w32

As you can see, someone who searches for spyware removal in this case may not necessarily use the keyword “spyware.”
If I were to launch an affiliate campaign in the spyware market again, I would start out with a keyword list that looks more like this:

delete adware
delete backdoor
delete browser hijacker
destroy dialer
destroy keylogger
destroy malware
destroy spyware
destroy toolbar
find adware
find backdoor
ETC.

This is what I call a BROAD keyword list. Putting together a broad keyword list like the one above is what I call “going wide.”

A broad keyword list contains a diverse array of related, more specific, and lateral keywords. These keywords may include:

– Synonymous keywords (malware, adware)
– More specific terms and names (Trojan, browser hijacker, etc)
– Specific lists of terms (names of all the different spyware agents and rogue
programs out there, such as w32 etc.).

And this is just the beginning of ppc classroom 2.0 module 2. It then goes into talking about the keywrod tools you should use and believe it or not the main one to use is free and the other one is a must have so you can spy on your competitors keywords which gives you a great advantage in building a keyword list without all the heartache and testing.

I am very impressed with module 2’s content as it really shows where most people including myself beforehand were going wrong with keyword research. Broad keyword lists are the key and start using your lateal thoughts to generate keywords rather than going deep straight away – oh and by the way, the free ppc keyword tool that is recommended to use is made by none other than the owner of AdWords if you know what I mean!!!!!
Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom 2.0 to sign up to be notified when they reopen starting with the relaunch from Febuary 1st.

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