27 January, 2009 by Categories :
PPC Classroom 2.0
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PPC Classroom 2.0 – module 4 review – part 2

Continuing on with this review of ppc classroom 2.0 module 4, this module goes into the detailed steps to set-up your campaign.

How to upload Your adwords campaign

This is an invaluable section showing you the tools to build your campaign. Amit works through examples using a step-by-step approach using excel and including video tutorials to show you exactly what you need to do for an example being muscle building. It is very good and Amit provides you with an invaluable add on for excel to assist with the process – this is a key utility and the manipulation that you do with this utility provides a feed for the program to upload your adwords campaign into adwords rather than keying everything in manually.

If you want to be successful with pay per click then the tool that Amit promotes which is a freely available tool actually is mandatory – the step-by-step approach for using this tool is excellent and really shows you exactly what you need to do to get your campaign uploaded and ready to activate. This tool really saves you lots of time as what ppc classroom 2.0 really focuses on is the one keyword per adgroup and you couldn’t do this without using a tool and excel.

Setting the price and how much to spend

OK, you have successfully uploaded your adwords campaign and want to start to promote your offer. Well, now you have to decide how much to spend per click and how do you know if you are going to be successful or not.
Amit gives you here a very good model to work out what you should pay per click, focusing on your conversion and working out how you are going to promote it. This is very helpful and again helps you save money on adwords but even more importantly a method on how to know if you have been successful or not – in otherwords how to track whether your spend is worth it or not.

All in all, module 4 is a very important module and the stepped approach to set-up your adwords campaign and all your pay per click data is critical to be successful.

For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from February 1st. You will be given lots of additional content on pay per click in this launch so be ready.

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