31 January, 2009 by Categories :
PPC Classroom 2.0
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PPC Classroom 2.0 review- module 5

This is now the fifth of 9 reviews of ppc classroom 2.0 and the fifth module is called “How to Design a Landing Page that Will Literally SUCK Your Visitors into Making a Purchase”.

Landing pages are now crucial for pay per click programs and the old way of direct linking to offer pages is becoming more and more dead which is why a good landing page is crucial to your success.
To understand why you need a landing page, I will leave it to amit mehta to explain:

Believe it or not, most new affiliates really don’t understand what a landing page is, which is why their first “landing page” often has a terrible conversion rate.

The Goal of a Landing Page

The purpose of an affiliate landing page is to presell your visitor to click on your affiliate link and make a conversion. A “conversion” in this case can be filling out a form, signing up for a service, making a product purchase, downloading a software program, etc. Depending on the affiliate offer you’re promoting, you are paid a commission when your visitor takes one of these actions.
Your entire landing page should be focused on the ONE goal of persuading your visitor to click through to the merchant site and take action. ANYTHING that distracts the visitor from this ONE goal will hurt your conversion rate.
Here’s how I like to break it down. The two MOST important qualities of a high-converting landing page are:

Relevance: All content on the page MUST be directly relevant and highly focused on the one goal of converting the visitor. What’s more, the more relevant your landing page is to your Google ad and keywords (the visitor typed in) the higher your conversion rate will be.

Clarity: The very second the visitor hits your landing page, it should be immediately clear to that visitor what the page is about. If the visitor has to think, for even a moment, about what your landing page is about, they will hit the back button faster than you can say “pay per
click!” That’s not a joke; I’m being dead serious.

Keep this in mind: Relevancy and clarity are MORE important than having a landing page that looks professional.

Landing page types

In ppc classroom 2.0, you are provided a range of different landing pages styles as one of the ppc classroom 2.0 bonuses which gives you different templates. You are provided all the types of templates that you will need for different pay per click offers such as pay per lead, squeeze, product pages, review style landing pages and straight forward sales pages. All of these landing page templates are excellent quality and I have personally used these in my pay per click programs.
In module 5, amit works through these types of landing pages and looks at examples explaining what works well and most importantly the key things that you need to do to make a successful landing page, e.g. what font size should you use, where to out the key content and what type of images to use – very specific advice which must be used by you.

Landing page copywriting tips

it is very important that you look at your landing page as though it is a true sales page and use copywriting as if it was your own product you are selling, amit works thorugh all the major items that need to be on your landing page and provided 10 key copywriting tips that will really optimise your success.

Thorughout ppc classroom 2.0 module 5, there are a large number of case studies giving you advice and knowledge as to what works best and what you should avoid which really shows the power of this product

Anyway, onto the next module now, ppc classroom 2.0 will be reopening on February 24th so sign on up now for the pre-launch ready for the re-opening.

27 January, 2009 by Categories :
PPC Classroom 2.0
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PPC Classroom 2.0 – module 4 review – part 2

Continuing on with this review of ppc classroom 2.0 module 4, this module goes into the detailed steps to set-up your campaign.

How to upload Your adwords campaign

This is an invaluable section showing you the tools to build your campaign. Amit works through examples using a step-by-step approach using excel and including video tutorials to show you exactly what you need to do for an example being muscle building. It is very good and Amit provides you with an invaluable add on for excel to assist with the process – this is a key utility and the manipulation that you do with this utility provides a feed for the program to upload your adwords campaign into adwords rather than keying everything in manually.

If you want to be successful with pay per click then the tool that Amit promotes which is a freely available tool actually is mandatory – the step-by-step approach for using this tool is excellent and really shows you exactly what you need to do to get your campaign uploaded and ready to activate. This tool really saves you lots of time as what ppc classroom 2.0 really focuses on is the one keyword per adgroup and you couldn’t do this without using a tool and excel.

Setting the price and how much to spend

OK, you have successfully uploaded your adwords campaign and want to start to promote your offer. Well, now you have to decide how much to spend per click and how do you know if you are going to be successful or not.
Amit gives you here a very good model to work out what you should pay per click, focusing on your conversion and working out how you are going to promote it. This is very helpful and again helps you save money on adwords but even more importantly a method on how to know if you have been successful or not – in otherwords how to track whether your spend is worth it or not.

All in all, module 4 is a very important module and the stepped approach to set-up your adwords campaign and all your pay per click data is critical to be successful.

For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from February 1st. You will be given lots of additional content on pay per click in this launch so be ready.

27 January, 2009 by Categories :
PPC Classroom 2.0
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PPC Classroom 2.0 – module 4 review – part 1

This is now the fourth of 9 reviews of ppc classroom 2.0 and fourth module is called “How to Set Up Your AdWords Campaign Properly“.

This is where the meat of ppc classroom 2.0 begins and I like it. It is an extensive module covering all the steps on how to set-up your adwords campaign. I have split this post into two as there is a lot of material to cover.

Filtering keywords and negative keywords

Module 4 starts off discussing filtering your keywords and negative keywords which eliminates a lot of wasted adwords spend and helps your click through rate which in turn helps your quality. Negative keywords is critical and you should spend as much time on this as your main keyword list.

Segmenting keywords

The module then moves onto segmenting your keyword list which helps you with your upcoming creation of your ad groups. What I like about this is really how important going broad rather than deep is first. you are given advice in how to do your segmentation with examples and the use of one particular tool to do the segmentation

Structuring your adwords campaign

This is the key to successful pay per click and is where you set-up your campaigns with the whole method aiming to be one keyword per one ad group per segment. The reason is as follows:

The key to success with PPC is to be as granular and as relevant as possible. The more tightly you can target your keywords to your ad and landing page the better.
Here’s how being super relevant and granular with your AdWords campaign will benefit you:
Your CTR will be higher. Going back to the Inhabitliving.com example, if someone types in “modern feather pillows” and sees an ad about “modern feather pillows,” then they’re more likely to click on it then a generic ad about bedroom accessories.
Your conversion rate will be higher. Think about it. If you’re searching for “modern pillows,” you see an ad for “modern pillows,” and you’re then taken to a page about “modern pillows,” will you be more likely to buy than if you were just taken to the home page of inhabitliving.com from a completely generic ad that didn’t even mention modern pillows??
Your Quality Score will be higher. If your ad is tightly related to your keywords (keyword in the headline), and your landing page theme is related to your keywords, then you’ll get an excellent Google Quality Score right off the bat.

Now you may be thinking: “Amit, this sounds great. BUT it also sounds like an impossible amount of work to setup one keyword per ad group and two unique ads per ad group. What gives?”
That’s a great point; if you did this manually through the AdWords GUI, then it would take you a good few weeks to set up even a modest campaign.

However, later I’m going to show you an automated way in which you can set up a highly targeted, one-keyword-per-ad-group campaign in a matter of 20-30 minutes, whether your campaign has 200 keywords or 20,000 keywords…

Google Adwords Ad Creation

Continuing this module you go into detail about writing ads and learning the key tips to writing successful ads – what phrases to use, what you should not do and some very good examples of effective ads. In fact one of the bonuses you get is 101 successful ads which is excellent to give you ideas.
Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from February 1st.

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