10 June, 2009 by Categories :
Frank Kern
Mass Control
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Sample of the Mass control monthly newsletter

As part of the new mass control 2.0 relaunch when you sign up during the pre-launch, you get a copy of one of frank kerns mass control monthly newsletters.

When you read through this, it is pretty detailed stuff and this edition refers to a classic example where an offline business – in this case about Tony Robbins does not understand how internet marketing can leverage the internet to improve their business. It is all about:

The Gospel Truth According To The Holy Laws Of Marketing:
1. The First Sale Is The Hardest One To Make.
2. Most Of Your Profits Are In The Back-End.

You need to have a systematic online plan for strategically selling more stuff to the people who already bought something and in this case it is using direct mail.

Frank goes into how he now uses direct mail to existing customers and provides some very impressive stats where he tested a sales letter (attached in the newsletter so you can see the full content) to customers of mike filsaime, jeff walker and frank himself suffice to say, conversion rates of 19.94% for mike filsaime, 13.59% for shawn casey all generating between $2,830 – $27,030 extra profit per month.

Frank’s direct mail system is as follows:

Step One: The Set Up – You have to have a reason for contacting these people
Step Two: Make An irresistible Offer
Step 3: A Reason To Order NOW
Step 4: Give Them Very Clear Ordering Instructions

All the details are in the newsletter available when you sign up so I won’t spoil Frank’s thunder

The next part of the newsletter is all about the triangle of trust which I referred to in the previous blog post – http://www.productlaunchvault.com/198/mass-control-sneak-attack-triangle-of-trust-video/

25 January, 2009 by Categories :
PPC Classroom 2.0
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PPC Classroom 2.0 – module 2 review

This is now the second of 9 reviews of ppc classroom 2.0 and this second module is called “Keyword reseach – building a killer profit pulling keyword list”.

Straight from the beginning, there is an important concept to grasp regarding keyword research which is the number one reason most people fail with adwords and that is deep keyword lists vs broad keyword lists. This is explained below in an excerpt from ppc classroom module 2.0:

To illustrate this critical mistake, let me walk you through a simple example.
Back when I was a newbie I decided to promote a spyware remover offer from ClickBank. I cracked open my Wordtracker.com account and typed “spyware” in the search box.
I downloaded a total of around 500 keywords, which I believed would get the most traffic based on Wordtracker’s search volume estimates.Now, I thought to myself: “Okay, I’m going to create a super-targeted AdWords campaign. That way I’ll have an advantage over most other affiliates so I can make big profits in this market.”

I then proceeded to spend several hours painstakingly creating targeted ad groups for this spyware campaign. I separated all the “spyware remover,” “spyware download,” “spyware cleaner,” and other search terms into separate ad groups with tightly targeted Google ad copy.
Lo and behold, my ad was on the bottom of page 2. I barely got any traffic, at $0.50 a click!
So I increased my bid and started receiving more traffic. However, based on my conversion rate and the amount I was paying per click, I was losing money like crazy, so I paused my campaign.
At the time I concluded that the spyware market was “saturated” and I moved on. Does this sound familiar?
So here’s my question to you: Was “market saturation” the real reason my campaign failed? No. The reason my campaign failed is because I made that ONE mistake I talked about earlier.

The mistake was with how I did my keyword research. The spyware keyword list that I dug with Wordtracker was a Deep Keyword List. Every single keyword in my list had the same root keyword, “spyware,” in it. Finding longer phrase variations of one root keyword (in this case,
spyware) is what I call going deep. When you go deep, you dig down to find all the different ways people are searching with the word “spyware” in their search phrase.
But there’s a fatal problem with these deep keyword lists…

When someone is looking to remove spyware from their computer, they may type in a search term that doesn’t have the word “spyware” in it at all.

Think about this for a minute. What other terms might they type in besides “spyware”?
For starters, there are different types/names of spyware: trojan, dialer, keylogger, malware, adware, browser hijacker, worm, backdoor, etc. There are also, literally, thousands of different spyware agents and rogue programs, such as w32.

Given that, someone looking to remove spyware from their computer may be typing these terms into Google:

Remove trojan
Delete worm
Destroy keylogger
Erase w32

As you can see, someone who searches for spyware removal in this case may not necessarily use the keyword “spyware.”
If I were to launch an affiliate campaign in the spyware market again, I would start out with a keyword list that looks more like this:

delete adware
delete backdoor
delete browser hijacker
destroy dialer
destroy keylogger
destroy malware
destroy spyware
destroy toolbar
find adware
find backdoor

This is what I call a BROAD keyword list. Putting together a broad keyword list like the one above is what I call “going wide.”

A broad keyword list contains a diverse array of related, more specific, and lateral keywords. These keywords may include:

– Synonymous keywords (malware, adware)
– More specific terms and names (Trojan, browser hijacker, etc)
– Specific lists of terms (names of all the different spyware agents and rogue
programs out there, such as w32 etc.).

And this is just the beginning of ppc classroom 2.0 module 2. It then goes into talking about the keywrod tools you should use and believe it or not the main one to use is free and the other one is a must have so you can spy on your competitors keywords which gives you a great advantage in building a keyword list without all the heartache and testing.

I am very impressed with module 2’s content as it really shows where most people including myself beforehand were going wrong with keyword research. Broad keyword lists are the key and start using your lateal thoughts to generate keywords rather than going deep straight away – oh and by the way, the free ppc keyword tool that is recommended to use is made by none other than the owner of AdWords if you know what I mean!!!!!
Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom 2.0 to sign up to be notified when they reopen starting with the relaunch from Febuary 1st.

25 January, 2009 by Categories :
Get Money From Google
Perry Belcher
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Get Money from Google – Beta Launch

I have suddenly seen a spike of emails from internet marketers promoting this product – “Get Money From Google” by Perry Belcher which considering I had seen some of the bonuses before when Ryan Deiss had the big Mr X launch for “Wholesale Traffic System” it didn’t get me really interested.

What did culminate me in writing this post is that an email just came in from Frank Kern with a subject none other than “BREAKING NEWS: Hell has officially frozen over” – I like this subject heading and why wouldn’t you click on it?

Anyway, frank started talking about his platinum mastermind meeting and how one of his members did the following:

* Doubled his conversions.
* Slashed his PPC costs.
* Got more traffic.
* And made more money overnight.

Clearly this has got me interested and then I saw that he was promoting this product “Get money from google” – now it got my attention.

So now, I decided to have a look at the sales letter and when you see Mike Filsaime on twitter also promoting it today and commenting about how nice the sales letter is, clearly this is starting to look like a quality product.

When you check out the sales letter – there are some big statements, starting with the headline.

 “How To “Funnel-Off” Your Share of the $1,463,224,111 GOOGLE Gives-Up To People Just Like YOU Every Single Month”

which generated $688,797.15 after adwords spend. Reading some more, you can start to see what this is all about:

  1. Create a low end product which you paractically give away e.g. $7
  2. Using adwords, you make very little profit
  3. Have an upsell which you can then sell which gives you 100% of the profits since they are already a customer

Looking at the product, it contains 3 PDF reports and 4 training modules – the PDF reports I have seen before (they are very good) but the audios look really good.

  • Training Module 1 – Gives you the formula
  • Training Module 2 – Getting products – where to find products to sell cheaply
  • Trainign Module 3 – Getting customers – the adwords component
  • Training Module 4 – Getting leverage

I also like the look of the bonuses as well with Ryan Deiss – the king of continuity programs providing his automatic daily income program and the “Money With Your Microphone” program which I first heard about in the “Winning At Social Media” launch.

All in all, what has clinched me is that there is a lot of good content here, they are only selling 777 copies initially – will not last long and all for $27 – pretty good value if you ask me, check it out here to see what I mean  – and now I am off to sign up ….. – full review to follow soon!

Click here to download the Membership Site Masterplan free report

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I promote, endorse, or suggest products and/or services for sale. My recommendation is ALWAYS based on my belief that the product will provide excellent and valuable information - Read more