12 June, 2009 by Categories :
Andy Jenkins
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Stompernet – Impressive marketing material from “The Net Effect”

What with Frank Kern, Jeff Johnson, Eben Pagan and Rich Schefren all having relaunches over these past couple of weeks, one of the biggest and most impressive marketing machines out there i.e. Stompernet has been quietly sending out great FREE training material on their blog at http://www.stompernetblog.com from The Net Effect magazine

The one thing about this material that I am impressed with is the detail which has been taken from the paid content in The Net Effect magazine – the monthly newsletter from the Stompernet guys which has a FREE first edition when you get Stomping The Search Engines a top class SEO course for $1.

I have glossed over the material a bit but there has been some pretty interesting material under the guise of posts with [Cheat Sheet] in the title.
How about theses topics:

  • 4 Rules for Making More Money with PageRank
  • Chase the Long-tail, Not the Wrong-Tail
  • Create, Control, Converse, CONVERT!
  • 20 Questions for Content Creation

I have put a quick summary of these topics below

4 Rules for Making More Money with Page Rank

This is a very interesting technical article and is key to pointing out the rules to make your Google page rank go higher. here are the three key rules mentioned.

Rule #1: Create More Web Pages

The idea here is that the only thing that creates and holds a Google Page Rank is a web page, it has nothing to do with links.

Rule #2: Your competition dictates how much Page Rank you need.

This means that you need to identify who are your competitors and make sure that your site has more pages than your competition in the market. Once you know how many – beat it

Rule #3: Improve the links between your web pages.

Make sure that all your least important pages ALWAYS link to our most important pages which invariably are your money or sales pages. Also and this is critical:

“make sure that your most important pages NEVER link to your least important pages”

Note: this point here is quoted as being the most important point
In order to do this you need to use the rel=”nofollow” method in the “a” tag on any link that you don’t want passing Google Page Rank.

The example used on the stompernet blog is Ex. http://stompernet.com” rel=”nofollow”>Click Here

The full article is available on the stompernet blog so access it here

Chase the Long-tail, Not the Wrong-Tail

Did you know that there is 20 or 30% more traffic just waiting for you to be captured if you go after the long tail however the long tail can be difficult to go after if you try the usual SEO tactics. This is where Dan Thiess from the Stompernet faculty explains how to do this. I have summarised the key points below the full article is available on the blog – http://www.stompernetblog.com.

1. Just work them in naturally, wherever you can

2. start using your long tail keywords in anchor text

3. When you’re in the long tail, it’s about the quantity and variety that contribute cumulatively to the traffic

I love this last tip from the stompernet  article and quote it here:

BONUS TIP: While you’re looking at your analytics anyway, grab the keywords that people found you with ACCIDENTALLY, and start targeting those, too

Create, Control, Converse, CONVERT!

This article is all about social marketing and making sure you do things properly and do not get shunned

Firstly – Create your profile in all the key social media places – YouTube, Twitter, Linked In, Facebook and MySpace just for starters. Then create content everywhere, blogs, squidoo lenses etc.

Secondly – Control by linking all the places together and distribute content everywhere – this is just like a email list.

Thirdly – Converse with the crowd and respond on your blog and everywhere else by following where your name/brand is being mentioned e.g. by tracking this on twitter, setting up google alerts

Fourthly – Convert – this can only be done if you have built up some trust based on the content you have provided and the relationship you have built up (all very mass control if you ask me!) Once you have the trust, things you recommend (e.g. Stomping The Search Engines) will be bought as they respect you.

20 Questions for Content Creation

This article is based on the motto “content is king” as you need information for e.g. your website and blogs. Quoting from the article:

The more, the better – and the faster you can create content and deploy it, the faster you’ll start seeing increased traffic AND sales

How to do this is the basis of this article and is information gleaned from Mike Koenigs (Traffic Geyser fame). I have taken just a snippet of this full article and reproduced below, the full article is on http://www.stompernetblog.com.

1. Write down the top 10 most frequently asked questions that your visitors have about your product or service.
This is all about checking your market intelligence. Once you have the questions answer them and that is the basis of the first 10 pieces of content

2. Write down the top 10 questions your visitors SHOULD be asking about your product or service.
Then answer these questions with benefits and that’s another 10 pieces of content to add to your website, forum or any other place you have

Hopefully you found this usefu, let me know your thoughts

Best wishes

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