31 March, 2010 by Categories :
Alex Jeffreys
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Alex Jeffreys – An honest review of Gurus Nightmare!

I came across Alex Jeffreys for the first time during the Andrew Fox launch of Affiliate Millionaire and have now seen he is next in line to become a bit of an internet guru with his latest pre-launch  and the first item being his free report  Gurus Nightmare which is an incredible 95 pages. His goal in 2010 is to break the million dollars a year mark and I can see after studying his free launch report that he will do this.

This report is written in the same way as the Rich Schefren reports and is his “Final Chapter”  starting with Gurus Dream in September 2008 and Newbies Nightmare in June 2009.

In both cases the result of the report was Alex’s own coaching program – Marketing with Alex which surprise surprise is exactly what we are building up to in this pre-launch. But what has surprised me with Gurus Nightmare is that this report has actually MADE ME THINK.

What is Gurus Nightmare?

Gurus Nightmare is all about marketing and how important this is for your business.
We are at a point in time where social media is enabling any “little guys” in marketing move up quicker than ever and so called “big guys” have to now watch out as you can get instant feedback on anything through twitter, Facebook, YouTube and so-on.

Think about some of the last big launches and what has happened. I can think of two where feedback was not positive and this will certainly stop me from following them in the same way – namely Arbitrage Conspiracy and Google Cash Detective 2 – HOWEVER if you look at something like The Video Boss, I have heard nothing but praise – makes you think right?

No-one can  afford to slip up and not offer VALUE anymore

Be transparent in your marketing and JUST BE YOU

Key Takeaways from the PDF

  • In order to make money online, you need to become a marketer first. Stop being a prospect and become a marketer
  • An idiot with a plan will beat a genius without a plan
  • People will write about you if you give out value by providing content for FREE
  • If you follow a proven formula and learn it then you can make money every single night
  • Websites don’t make money it is the business behind them that does
  • It’s all based around building a list
  • You need to be hands on learning how to automate a business, then you can focus on marketing it
  • Learn at a smaller level before trying to play with the big guys – you will not be able to compete with Eben Pagan, Jeff Walker and Frank Kern if you are just starting out!
  • The best selling products are the best marketed products
  • Building a list doesn’t make you money, but having a list and running marketing campaigns to it, makes you tons of money

And finally:

Look at the Internet Marketers out there and do things differently by:

  1. Start to study their stuff
  2. Look at how they sell to you, not what they sell to you
  3. Start to model it
  4. Look at their squeeze pages
  5. What products do they offer for free
  6. What do they try to sell you once you sign up for a free offer
  7. What are their email campaigns like, to keep trying to get you to move from prospect to customer?
  8. Rip off their model and start to use it yourself

I recommend getting on the email list in order to get the follow up stuff too – Download Gurus Nightmare and start to study him just as he says

What is next in the Pre-Launch?

On the 5th April, Alex will be holding a webinar – Easy Cash Webinar with go-live happening on the 6th April

12 June, 2009 by Categories :
Andy Jenkins
Stompernet
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Stompernet – Impressive marketing material from “The Net Effect”

What with Frank Kern, Jeff Johnson, Eben Pagan and Rich Schefren all having relaunches over these past couple of weeks, one of the biggest and most impressive marketing machines out there i.e. Stompernet has been quietly sending out great FREE training material on their blog at http://www.stompernetblog.com from The Net Effect magazine

The one thing about this material that I am impressed with is the detail which has been taken from the paid content in The Net Effect magazine – the monthly newsletter from the Stompernet guys which has a FREE first edition when you get Stomping The Search Engines a top class SEO course for $1.

I have glossed over the material a bit but there has been some pretty interesting material under the guise of posts with [Cheat Sheet] in the title.
How about theses topics:

  • 4 Rules for Making More Money with PageRank
  • Chase the Long-tail, Not the Wrong-Tail
  • Create, Control, Converse, CONVERT!
  • 20 Questions for Content Creation

I have put a quick summary of these topics below

4 Rules for Making More Money with Page Rank

This is a very interesting technical article and is key to pointing out the rules to make your Google page rank go higher. here are the three key rules mentioned.

Rule #1: Create More Web Pages

The idea here is that the only thing that creates and holds a Google Page Rank is a web page, it has nothing to do with links.

Rule #2: Your competition dictates how much Page Rank you need.

This means that you need to identify who are your competitors and make sure that your site has more pages than your competition in the market. Once you know how many – beat it

Rule #3: Improve the links between your web pages.

Make sure that all your least important pages ALWAYS link to our most important pages which invariably are your money or sales pages. Also and this is critical:

“make sure that your most important pages NEVER link to your least important pages”

Note: this point here is quoted as being the most important point
In order to do this you need to use the rel=”nofollow” method in the “a” tag on any link that you don’t want passing Google Page Rank.

The example used on the stompernet blog is Ex. http://stompernet.com” rel=”nofollow”>Click Here

The full article is available on the stompernet blog so access it here

Chase the Long-tail, Not the Wrong-Tail

Did you know that there is 20 or 30% more traffic just waiting for you to be captured if you go after the long tail however the long tail can be difficult to go after if you try the usual SEO tactics. This is where Dan Thiess from the Stompernet faculty explains how to do this. I have summarised the key points below the full article is available on the blog – http://www.stompernetblog.com.

1. Just work them in naturally, wherever you can

2. start using your long tail keywords in anchor text

3. When you’re in the long tail, it’s about the quantity and variety that contribute cumulatively to the traffic

I love this last tip from the stompernet  article and quote it here:

BONUS TIP: While you’re looking at your analytics anyway, grab the keywords that people found you with ACCIDENTALLY, and start targeting those, too

Create, Control, Converse, CONVERT!

This article is all about social marketing and making sure you do things properly and do not get shunned

Firstly – Create your profile in all the key social media places – YouTube, Twitter, Linked In, Facebook and MySpace just for starters. Then create content everywhere, blogs, squidoo lenses etc.

Secondly – Control by linking all the places together and distribute content everywhere – this is just like a email list.

Thirdly – Converse with the crowd and respond on your blog and everywhere else by following where your name/brand is being mentioned e.g. by tracking this on twitter, setting up google alerts

Fourthly – Convert – this can only be done if you have built up some trust based on the content you have provided and the relationship you have built up (all very mass control if you ask me!) Once you have the trust, things you recommend (e.g. Stomping The Search Engines) will be bought as they respect you.

20 Questions for Content Creation

This article is based on the motto “content is king” as you need information for e.g. your website and blogs. Quoting from the article:

The more, the better – and the faster you can create content and deploy it, the faster you’ll start seeing increased traffic AND sales

How to do this is the basis of this article and is information gleaned from Mike Koenigs (Traffic Geyser fame). I have taken just a snippet of this full article and reproduced below, the full article is on http://www.stompernetblog.com.

1. Write down the top 10 most frequently asked questions that your visitors have about your product or service.
This is all about checking your market intelligence. Once you have the questions answer them and that is the basis of the first 10 pieces of content

2. Write down the top 10 questions your visitors SHOULD be asking about your product or service.
Then answer these questions with benefits and that’s another 10 pieces of content to add to your website, forum or any other place you have

Hopefully you found this usefu, let me know your thoughts

Best wishes
Gavin

1 June, 2009 by Categories :
Rich Schefren
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Internet Busines Manifesto teleseminar recording

I am sure you have received one or two, no make that tens of emails promoting the Rich Schefren internet business manifesto teleseminar which he had over a couple of days May 27th and May 28th. The reason for this call was that Rich is about to relaunch his Guided Profit system and welcome to classic pre-launch stuff.

The call was just over 2 hours long and had talk about a who’s who of internet marketing on the call which delivered some awesome information from the following guys:

Mike Filsaime – Brad Fallon – Jeff Walker – Frank Kern
Willie Crawford – Joel Comm – Liz Thompson
John Carlton – Yaro Starak – Tellman Knudsen
Michael Cheney – Kevin Hogan

I’m not going to go into detail about what they said right now but suffice to say you can get the call through the main teleseminar page here and when you get the link through the email to download the teleseminar you get a synopsis of the call. If you want to avoid all the email trail, you can just get the manifesto teleseminar recording on mp3 audio through this link here:

http://media.strategicprofits.com.s3.amazonaws.com/audio/Internet-Business-Manifesto-Call.mp3

********** Note: After listening to this call, my first reaction was hang on a minute – this is familiar and then it hit me. It is a replay of the call from September 2008 when the latest rich schefren mainfestio style report was released i.e. the Uncertainty Report and the Guided Profit System was originally launched.

Just be aware of this when you listen to the call, the information is still valid but not from May 2009.

Click here to download the Membership Site Masterplan free report

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