13 February, 2010 by Categories :
Andy Jenkins
Video Marketing
(14) Comment

Traffic Boss – Andy Jenkins Video 3 of The Video Boss Series

Man is Andy Jenkins good. I have just finished watching video 3 called “Traffic Boss” in his The Video Boss launch series and after watching the first two videos(The Little Boss was excellent) I am impressed with the quality and content about video marketing.

The beginning of the video is exactly like what Google did for their super bowl ad with a bit of andy’s humor added . I guess this is not surprising considering Andy is launching this product about internet video marketing.

This Traffic Boss video in a nutshell is all about the following key areas

  • Creating a journey in your video and letting the viewer use their own images
  • A Quick-Case Study of Googles super Bowl Ad
  • How to make Voice-Overs sound sily smooth
  • Resources for Royalty Free Stock Music
  • How to get Videos RANKED, FAST
  • Exactly what technical specifications you should use for Video Sharing Sites

which for you and me means it contains the following good content.

So, here are the best detailed bits from the video:

Video technical specs

these are the specs you need for video sharing sites only. It is not for hosting from your own servers
Save as mp4 file with H.264 codec
The video size should be either 640×480 or 1280×720 (720p)
Make the bit rate  larger than normal – 1500kbps. audio – 128kbps. 2x bigger than on own server.

Video editing

A few great tips were shared to speed videos up by cutting out bits to jump forward, adding video actions to e.g. zoom into parts of your screen and of course adding music to your video- 25% volume if you are doing a voice over

Video sharing sites

Andy recommends to use the free account of TubeMogul with distributes to over 2 dozen sites.

Once your video’s are out on al lthe sites. The best site to get ranked is your YouTube video. the reason is that this site has 1 in 3 online vide views

Royalty free music sites

Here are the recommended sites that Andy uses





By the way, if you want the mike that Andy uses to make the videos. It is only $39.99($38.74 from Amazon) and is called Logitech Clear Chat Pro USB headset.

If yo uwant to know more about The Traffic Boss series, head on over to my review of all the videos starting with the first video – The Video Boss

4 February, 2010 by Categories :
Andy Jenkins
Video Marketing
(33) Comment

Andy Jenkins The Video Boss Video 1

Well, Andy Jenkins is back and after watching the first video of “The Video Boss” you can see we are in for one of those rides a la StomperNet.

I love the way he uses graphics, fonts and of course his usual wit throughout the video. So let me explain what this is all about:

Video Marketing Course Review

What we can see so far is Andy is launching a new product to teach you and I how to use video marketing.  To quote his number one thing:

Online Video Gets MORE MONEY than ANYTHING. Period.

The tools and techniques that Andy will be showing us as part of the pre launch videos made over $5,000,000 in sales.

The Video Boss – Video 1 Unplugged!

Video marketing is the easiest, cheapest and fastest way to get traffic

  • Don’t need a list
  • Don’t need JV partners
  • Don’t need slick copywriting skills

Video helped get more traffic and helped convert more and what do big marketers use when its time to launch their stuff – VIDEO

Classic comment from Andy – blah: “Smartest marketers use it – must be good”

What is interesting to not frighten people off is that Andy uses a combination of Apple Keynote and Microsoft PowerPoint to do most of his work

Overall thoughts on Video 1

Classis Internet marketing product launch is in the offing here. Looks like some of Frank Kern’s influence which wouldn’t surprise me with Andy now living in La Jolla.  Lots of location shots, dramatic music and of course good quality video production from andy of course.

Very much setting the scene with:

  1. Proof that Andy has done this – $5m of launches
    • Magic Bullet sales letter, Jeff walker’s Product launch Manager and SEO Brain trust initial video were all done by Andy

Dealing with objections:

  1. Tools are cheap- $39.95 Microphone headset, apple keynote or PowerPoint. Not some expensive microphone and video camera
  2. Competing with amateurs – used “how to bake a cake” as an example so by nature as we know what we are talking about, we must be able to do it
  3. You don’t need to be in the video(scares people) – Andy has been in 5 of his last 50 and one of those he was like an avatar!
  4. More Proof – “NY TImes 10th Nov 2009 – “Online ads are booming if they are attached to video!”
    – Video marketing is the fastest growing segment of internet advertising

Video Boss Squeeze Page

Here’s the link to the squeeze page below where it all starts and where you can sign up to get the email sequence with all the videos.


The main focus is How “Regular Folks” who are NOT professional Video-makers are CLEANING UP using simple video marketing strategies

Video 2

This will appear in the next few days and cover case studies of some people utilizing Andy’s methods such as:

On guy who used video and got 4m views
One technique that brought in 90K visitors per month
One guy who multiplied sales by 5x

All the case studies are by not professionals, not video editors, not trained speakers, they all made it up and copied andy’s Video Boss methods.

Will keep you updated in the coming days and maybe weeks on this one

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