11 February, 2010 by Categories :
Andy Jenkins
Video Marketing
(6) Comment

How To Make A Closing Video -Andy Jenkins style

I have just finished watching the second video in Andy Jenkins launch of “The Video Boss” series. This time the video is called “The Little Boss” and is all about creating video that closes the sale and all I can say is awesome.


I have just learnt about tons of stuff I had no idea and I have to share this with you. If you missed the first video, you can get my “The Video Boss Video 1 Review

Andy taught us about a process to create this video that closes the sale i.e. the end of the visitor experience which is the last thing that a person sees while making a decision to buy.

Step 1 -Script of the video

The key thing here is the better the script, the happier the viewer and the way you do it is with Andy’s “The Little Boss FAB Technique
Look at the product you are trying to sell and make note of the product features, create an advantage per feature and then a benefit as per the below formula:

F = Feature
A = Advantage
B = Benefit

Taking an example that Andy used in his video for a Kodak camera
F – Take Full HD 1080p videos wherever you go
A – Full 1080P is the highest resolution of high definition available
B – Your videos will capture every important detail from your kids cheering smile and those funny moments

This is the basic formula behind successful sales videos, infomercials and direct response advertising.

Step 2 – the Opening Statement

In every video you create, you have 8-15 secs to get attention and you need to make a statement to get the message across. Not surprising there is a formula for this part too:


Always start with following:

  • “In this video I’m going to show you why …..”

The aim is to make the viewer concentrate on what’s being said and shown in the video.

  • the 2nd part is the key outcome that you want them to focus on
  • the 3rd part is the Why – How Does It Help them?

Step 3 – Get a template and add text and images

Using either Keynote or PowerPoint get a professional design where possible or a free template. It is good if you can find one related to the product you are trying to sell, e.g. “camera template”

The key thing here is that on each slide you need to enter one feature. You will then read the feature, advantage and benefit

The reason is that:
Features = Quantity. The features must be spelled out on the slide
Advantages and Benefits = Quality or Condition. They have emotional value and hearing advantage and benefits. causes feelings to stay with you

You now need to add relevant images to each slide

1. Get an image that represents the feature in action
2. Add emotional images that connect your message with your viewer
3. Use images to make viewers understand

There is a powerful relationship between what is said and what is seen

Step 4 – Add energy to your slides

It is important to give each slide energy as

Every time something moves it resets viewers attention span

You need to create transitions and animations on each item on video an as Andy said, read the manual on how to do this!

Step 5 – Practice your script and record it

Step through a few or dozen times practicing and a tip is to pretend you are telling your story to a friend. When you are ready, start saying your script in presentation mode

In keynote – you can record slideshow and plug in your microphone.
In PowerPoint, you need to use either Camtasia or Camstudioto do the recording.

The End

And that’s Andy’s process. It sounds easy on the surface but I can bet you it will take time to get the text right, find the images to illustrate all the slides and get it right but man that was some good content from him.

Let’s see what Video 3 is like now!

Affiliate Idea using Video

Andy showed a good example using a camera and this should be pretty easy to give this a go by creating a video of a product from amazon in which the link is to your affiliate link. Would this work, I can’t see why not – just got to make sure you can launch amazon from the video. Can this be done easily?

The Little Boss Resources

Here are a few sites that Andy referenced in the video of where to get images from

Clipart.com -very good source of clipart and images
Animation factory – also recommended
DigitalJuice – Professional Animations

And finally, if you want the link to the video – here it is:


4 February, 2010 by Categories :
Andy Jenkins
Video Marketing
(33) Comment

Andy Jenkins The Video Boss Video 1

Well, Andy Jenkins is back and after watching the first video of “The Video Boss” you can see we are in for one of those rides a la StomperNet.

I love the way he uses graphics, fonts and of course his usual wit throughout the video. So let me explain what this is all about:

Video Marketing Course Review

What we can see so far is Andy is launching a new product to teach you and I how to use video marketing.  To quote his number one thing:

Online Video Gets MORE MONEY than ANYTHING. Period.

The tools and techniques that Andy will be showing us as part of the pre launch videos made over $5,000,000 in sales.

The Video Boss – Video 1 Unplugged!

Video marketing is the easiest, cheapest and fastest way to get traffic

  • Don’t need a list
  • Don’t need JV partners
  • Don’t need slick copywriting skills

Video helped get more traffic and helped convert more and what do big marketers use when its time to launch their stuff – VIDEO

Classic comment from Andy – blah: “Smartest marketers use it – must be good”

What is interesting to not frighten people off is that Andy uses a combination of Apple Keynote and Microsoft PowerPoint to do most of his work

Overall thoughts on Video 1

Classis Internet marketing product launch is in the offing here. Looks like some of Frank Kern’s influence which wouldn’t surprise me with Andy now living in La Jolla.  Lots of location shots, dramatic music and of course good quality video production from andy of course.

Very much setting the scene with:

  1. Proof that Andy has done this – $5m of launches
    • Magic Bullet sales letter, Jeff walker’s Product launch Manager and SEO Brain trust initial video were all done by Andy

Dealing with objections:

  1. Tools are cheap- $39.95 Microphone headset, apple keynote or PowerPoint. Not some expensive microphone and video camera
  2. Competing with amateurs – used “how to bake a cake” as an example so by nature as we know what we are talking about, we must be able to do it
  3. You don’t need to be in the video(scares people) – Andy has been in 5 of his last 50 and one of those he was like an avatar!
  4. More Proof – “NY TImes 10th Nov 2009 – “Online ads are booming if they are attached to video!”
    – Video marketing is the fastest growing segment of internet advertising

Video Boss Squeeze Page

Here’s the link to the squeeze page below where it all starts and where you can sign up to get the email sequence with all the videos.


The main focus is How “Regular Folks” who are NOT professional Video-makers are CLEANING UP using simple video marketing strategies

Video 2

This will appear in the next few days and cover case studies of some people utilizing Andy’s methods such as:

On guy who used video and got 4m views
One technique that brought in 90K visitors per month
One guy who multiplied sales by 5x

All the case studies are by not professionals, not video editors, not trained speakers, they all made it up and copied andy’s Video Boss methods.

Will keep you updated in the coming days and maybe weeks on this one

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I promote, endorse, or suggest products and/or services for sale. My recommendation is ALWAYS based on my belief that the product will provide excellent and valuable information - Read more